Amelia Reigstad is a public relations practitioner and newly-minted faculty member at the University of Minnesota.

She developed Crosspoint Communications, a full service consultancy agency from a grassroots level in 2007 and taught a variety of public relations and communications courses at Kwantlen Polytechnic University, the University of Victoria, and the British Columbia Institute of Technology.

Amelia is currently completing her Ph.D in media and communications and recently published her initial findings of a study that explores gender differences in the public relations industry. We dedicated most of our conversation to the key learnings of this fascinating study.

Enjoy!

SOME TOPICS DISCUSSED:Her transition from the PR world to academiaRunning her own consultancy businessDifferences in communication styles of men & womenThe concept of PerformativityGender vs. personalityNegative stereotypes of a PR practitionersWork-life balance for mothersA table of diverse mindsCompetition among female colleagues

AMELIA'S FAVORITES IN THE TWIN CITIESFAVORITE MEAL UNDER $15:Washington Square Grill: Mango Martini (& maybe some french fries)

FAVORITE PUBLIC SPACE:White Bear Lake

FAVORITE ANNUAL EVENT:MN State Fair

HOW WOULD YOU DESCRIBE THE TWIN CITIES?“I would describe the Twin Cities as culturally sound in wide variety of ways. I couldn’t have chosen a better place to move to outside of Canada.”

STATE OF THE UNION MESSAGE“I really feel the US has a lot to learn in regards to how other countries do things."