Fred Haberman has been working to take the organic food movement mainstream for more than 20 years. In our conversation, we talk about that state of that movement and the pressing challenge to sustainably feed 10 billion people by 2050.

Along with his wife Sarah, the duo started a full-service marketing agency where they tell the stories of pioneers who are making a difference in the world. His agency has worked with some of the top brands in the country including, Organic Valley, Annie's, Earthbound Farm, Daiya, Volvo, Allina Health, Boston Scientific, and many more.

Fred also discusses his newer company called Urban Organics that applies the practice of aquaponics to produce many types of vegetables and fish.

Oh, did I mention he is the founder of the U.S. Pond Hockey Championships that takes place annually in Minneapolis? This guy is endlessly fascinating.

Enjoy!

FRED'S FAVORITES IN THE TWIN CITIESFAVORITE MEAL UNDER $15:Cossetta: Sausage Pizza

FAVORITE PUBLIC SPACE:The lakes in Minneapolis

FAVORITE ANNUAL EVENT:U.S. Pond Hockey Championships

HOW WOULD YOU DESCRIBE THE TWIN CITIES:“If you like the outdoors, and you love biking, and you like a good food scene, it's extraordinary. I love it."

MOST FASCINATING PERSON YOU KNOW:Bob Sheehy, CEO of Bright Health

STATE OF THE UNION MESSAGE:“We have to begin thinking about and solving immediately for how we are going to sustainably feed 10 billion by 2050."