Rating the best video entertainment is what Nielsen Media Research has done sine the 1920s. Still the most reliable system for broadcasters, Jim Gentile talks this fortnight about his experience being a “Nielsen Family,” a throwback reference to the days when families would sit and watch television together. Peggy Bennett, Shelly Cummings and John Heintz join Jim for a reflection on the system and how Nielsen does it today in average, and non-average, American homes.

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