Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with paid content.According to PwC’s Global Consumer Insights Survey 2018, most consumers turn to social media to get inspiration for purchases. It would follow, therefore, that brands should invest their time and resources to reach as many consumers as possible through social media. In this episode of Two Minute Marketing Tips, I explain how to create Facebook ads that are catered to your business’s specific needs.

You will learn: What audience options are available Facebook ad typesWhy paid advertisements are worth the investment

Want more Two Minute Marketing Tips? Get outstanding insight into social media advertising by listening on Apple Podcasts, Spotify or SoundCloud:

Organic Social Media Part 1: Why You Need To Invest In Social Media Advertising: Listen on SoundCloud, Spotify or Apple PodcastsOrganic Social Media Part 2: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple PodcastsOrganic Social Media Part 3: Five Creative Strategies For Brand’s Visibility: Listen on SoundCloud, Spotify or Apple PodcastsTo hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!