We believe that every person is really two people. They have two sides: the personal and the public. Who you are exists at the intersection of those two. By “personal”, we mean who you are at home. It involves involves your background, your experiences, your perspective. By “public” we’re referring to the person you are when you’re out in the world— when you’re at work, at a meeting or buying groceries. We want to learn more about those two people.