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Adam Freeman
Two PreSales in a PodEpisodes
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John Simpson joins us to share his wealth of experience in building teams from scratch otherwise known as 'bootstrapping' the build. There's a right way, a wrong way and it's likely you'll sit somewhere in between, but with John's experience a
Networking helps your internal team, but as Ron Whitson points out in this episode, it's building that outside your business that ultimately leads to the healthy growth of ideas for you and your team.Thanks Ron, for coming to share your wealt
What if you treated your job search as a software sale? You'd need all the skills that great presales people have, and so you're one step ahead already - it's like you were leading up to this exact moment. So you've done all your discovery and
Ever had to check yourself before giving feedback? Is your way actually the right way, or just the way you'd do it. Leaders have to foster creativity and growth in others but sometimes things just have to be done the way you say. Getting the b
For the first time in Two Presales in a Pod history, all the presenters are together, live and in-front of the wonderful Demofestx London 2023 audience.Join your hosts Mark Green, Don Carmichael, Adam Freeman and Tom Edwards as audience member
Goals and reviews can be crucial for the best running teams, but how many managers get them wrong and what are the best tips for getting them right?Don, Mark and Adam discuss top tips and pitfalls of working with your team to create the right
Hey - do you even do discovery right, and is it really enough?Peter Cohan joins Adam to 'discover' How much discovery is enough?, and is a disco demo a good thing or bad thing?We're all ace at doing discovery (or at least we think we are), b
Today we tackle an important and difficult conversation. We were excited to welcome Lidia Vasileva on the show who if you don't know yet where HAVE you been! Lidia shares her journey of growth into Presales from a more technical role, and how
Adam and Mark welcome Ian Merry, Global Head of Presales for Ideagen. His journey is a fascinating trip through many areas that made his understanding of people and our industry particularly impactful. So listen in to the key benefits of runnin
Bo Borland joins us to discuss presales playbooks, and given his experience orchestrating so many vibrant and effective parts of our world, Mark and Adam are keen to explore just how much the game has changed when it comes to organising strateg
This episode Adam Freeman and Don Carmichael welcomes a very special guest, Peter Cohan.We talk about how to identify a Champion within a Buyer, what might be motivating them, and how their previous experience of buying Tech changes their appr
There's lots of doom and gloom in tech, but we're feeling completely the opposite as there's so much to look forward to in our profession right now. Don, Adam and Mark chat about why we're so excited to be in Presales, some of the key moments
In this episode of 2PIAP Adam is joined by Pavey Purewal. Pavey is an experienced executive coach with 20+ years tech B2B marketing experience for both large enterprise companies and high growth startups. Former VP and CMO roles at startups and
In a world where more of our buyer's spending is scrutinised more closely than ever, qualification matters.Don, Adam and Mark go back to basics about qualification and discuss why BANT, MEDDIC and others are crucial to today's presales teams b
There are millions of books on sales, but very few on what happens when deals go wrong. Daryn's spent years seeing the need rise, so here's written a book to help presales and sales do a systematic analysis on what goes wrong, and how to learn
In this latest episode Toby Baker joins Don Carmichael and Mark Green to take us through why consistency is important in B2C, and even more important in B2C. Certainly making the customer journey memorable is an important part of making that e
Kerry Sokalsky from Presales Mastery joins Don and Mark to discuss what he's learned from seeing thousands of presales compensation plans on how and why adopt strategies to help compensate people for different reasons.If payments is base salar
Adam and Mark discuss a new maturity model for Buyer Enablement, how you can work out your current level and how to level up!What's more - it's another one of those fun episodes where we chat, have fun, discuss ideas and well - by now you know
In this episode we are joined by the one and only, Matt Dixon. Matt is the Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer and The JOLT Effect. Matt frequently contributes to
We're back with another of your favourite topics: How buyers are treated at the start of their journey with you (which is NOT, the start of their journey).Peter Cohan and Rob Dean join hosts Adam Freeman, Mark Green and Tom Edwards to discuss
This week we're back to our regular podcast series with Adam and Don chatting with Matt Smith, Global Chief Architect at IFS about the world of Value Engineering. Matt is a huge name, and massively influential, in the business value world. W
This week we're on the road with our first ever in-person, live recording of Two Presales in a Pod coming from the very new and shiny Customer Experience Centre at The Access Group.Don, Mark and Adam are today joined by Garin Hess, CEO and Fou
In this episode of 2PAIP we cover all things recruitment. Josh Hill from Ikuto joins us to provide an update on how buoyant the market is, why are people moving and what is the hot skill you need to have on your CV right now to get that dream r
The Demofest Wrap party - It's exclusive, and you're all invited! After-show goodness from Mark, Don and this week's guests back by popular demand it's John Cook and Sami Focarino from Consensus.Following an exciting week at Demofest, we lear
17th-19th May is the biggest and boldest presales event of the year, and all the 2PIAP hosts are back this week joined by John Cook and Sami Focarino from Consensus to take you behind the scenes of #Demofest 2022.Join us back stage as we hear
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