When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake.

I spoke to Simon Spaull, CRO and Co-Founder of in-game advertising company GADSME, about:

• how in-game advertising developed
• why many in-game advertising algorithms punish non-gaming brands
• how to capture the right KPIs
• what to tell your media agency/buyer

This episode was hosted by Jamin Warren. Music was provided by Lusine.

Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.