3 days ago

FOR MARKETERS, THESIS AFFIRMING DATA IS LIKE MANA FROM HEAVEN
McKinsey's "How B2B Companies Talk Past Their Customers" is compelling background data for why executive thought leadership should be should be the focal point of B2B marketing efforts.

HONEST AND OPEN DIALOG WITH CUSTOMERS
is found the be the largest contributor to brand strength.
Lets re-state that: in terms of what motivates B2B buyers, 'honest and open dialog' is most compelling.

WHAT DOES THAT MEAN FOR MARKETERS?
Video. It means thought leaders on camera presenting why solutions work, how firms circumnavigate challenges, and what data supports their conclusions.

#ContentStrategy #ContentMarketing #ThoughtLeadership