Welcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective.Andrea shares her

#54: 4 Steps to Successful Ad Audience Targeting

Apr 1st, 2024 12m 24s

In this final episode of our Facebook and Instagram advertising series led by Alison, co-founder of UMAI Marketing, we conclude by delving into effective audience targeting methods. Learn how to properly identify prospective audiences, optimize

#53: Our Top 4 Ad Creative Optimization Tips to Increase Conversion Rates

Mar 20th, 2024 13m 27s

Hi friends! Today, we're serving up some juicy tips on how to spice up your ad game with killer creativity! These tips are sure to help your brand skyrocket its growth! 🚀Creative is QUEEN when it comes to ad performance, so buckle up for this

#52: How Much Should I Spend on Advertising? Planning your FB & IG Ad Budget to Maximize Profitability

Mar 11th, 2024 10m 44s

Welcome to the UMAI Social Circle! In today's episode, our co-founder, Alison, discusses Facebook and Instagram advertising. We're answering the #1 question we get about FB and IG ads: "How much should I spend on advertising?" Join us as we dis

#51: Building a Black Beauty Collective with Leslie Roberson

Feb 19th, 2024 46m 36s

Welcome to episode #51 of the podcast, where we get the chance to chat with Leslie Roberson, founder and CEO of Black Beauty Collective. With previous success in diversifying corporate teams and starting (and selling) a luxury linen rental comp

#49: Executing a Winning Brand Refresh with Meghan and Sam

Feb 5th, 2024 32m 21s

Welcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (p

#50: Social Strategies We Love featuring Black-Owned Brands

Feb 5th, 2024 19m 52s

Welcome to Podcast #50: Social Strategies We Love featuring Black-Owned Brands! Today, we're delving into a special episode dedicated to Black History Month with co-founder of UMAI Marketing, Karin Samelson. Join her as we explore standout Blac

#48: Refining your brand strategy with Meghan and Sam

Oct 12th, 2023 26m 6s

Welcome to episode #48 where we're diving into branding for your consumer goods brands. Our co-founders, Alison and Karin, have teamed up with dynamic duo: Meghan Martin, our Strategy Director, and Sam Laubach, our Creative Director to bring yo

#47: 3 Tips to Training your Marketing Team

Sep 19th, 2023 12m 3s

Welcome to episode 47, where we'll discuss our top tips for training your marketing team. Our co-founder Alison will dive into the importance of ongoing education and training in the agency and marketing space. At UMAI, our approach has always

#46: Mary Ruth’s Promo Email Deep Dive

Aug 19th, 2023 9m 37s

We're talking about boosting your Q4 profitability! 🤑 As we gear up for the exciting holiday season, including Black Friday and Cyber Monday, now is prime time to start laying the foundation for your most successful sales quarter ever. And gu

#45: How to decide on your promo offer (ft. Carley)

Jul 23rd, 2023 30m 33s

Hi there, CPG friends! Welcome to Episode 45, where we're diving deeper into how to choose a successful promo offer for your brand. With Q4 just around the corner, it's time to gear up and make some serious cash! And guess what? We're here to e

#44: BFCM Case Study: How to Plan an 80% Revenue Increase Promotion!

Jul 20th, 2023 31m 45s

We're diving into the exciting world of Black Friday and Cyber Monday. 🎉 With Q3 just around the corner, it's time to gear up and start mapping out your holiday promotions to end the year on a high note.In this episode, we'll be taking a look

#43: 6 Tips for Using Canva to Create Quality Content Faster

Jun 20th, 2023 21m 19s

Hey, y’all! 👋🏼 Today, we're chatting about one of our FAVORITE tools to make content creation easier, whether you're a marketer, social media enthusiast, founder, or even a small business owner. We're talking about the wonderful world of Canv

#42: How to Utilize User Generated Content to Drive Sales

Jun 7th, 2023 5m 36s

In this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother

#41: 4 Easy Ways to Increase Email Clicks & Opens

Apr 26th, 2023 14m 4s

In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email market

#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls

Apr 11th, 2023 28m 43s

In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build a

#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls

Apr 5th, 2023 29m 44s

#39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)

Dec 14th, 2022 38m 29s

Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!In the last episode of our mini series - Alison and Karin will be talking

#38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)

Dec 7th, 2022 32m 47s

Learn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!In the second episode of o

#37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)

Nov 30th, 2022 28m 36s

Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!They're sharing some of the strategies that successful consumer goods bran

#36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness

Nov 3rd, 2022 37m 38s

When we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, T

#35: How Steady Growth Created a Better CPG Business with April King

Oct 21st, 2022 44m 30s

April King, founder of Better Than Provisions, joins Alison and Karin to discuss her journey of building her own keto-friendly, grain-free granola brand.From farmers' market roots to an all-grown-up re-brand, April shares her biggest wins, ad

#34 CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina Royal

Oct 5th, 2022 36m 25s

Co-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how

#33 Developing Relationships for Strategic Sales Growth with Amy Zitelman of Soom Foods

Sep 19th, 2022 40m 10s

Amy Zitelman is the co-founder and CEO of the premium tahini brand, Soom Foods. In this podcast episode, join Alison and Karin, co-founders of UMAI Marketing, as they chat with Amy about her journey of bringing high-quality tahini to consumers

#32 Going ”All-In” on your CPG Business with Morgan from Granarly

Sep 2nd, 2022 36m 13s

Granarly founder, Morgan Potts, joins Alison and Karin to discuss her dream of bringing granola baked with whiskey to the masses. She shares her business philosophy, how her brand landed on the shelves of Whole Foods, and how taking leaps of fa