What do you stand for?

On this episode of Un.Branded by Unknown.Studio, we cover the importance of clearly stating your business's operating principles.

A principle is a fundamental truth that serves as the foundation of a belief system or way of behaving. A code of ethics.

A business’s Operating Principles is the doctrine that guides its actions and sets the tone for everything the company is and does.

Operating Principles will differ from business to business, but we recommend defining them for the following areas:

• Culture
• Clients (or customers)
• Creative (or product/service)
• Community

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