On this special episode of Uncaged Wisdom, we’re like the cat that got the cream and is now thinking about the best place to do its business. You could say we’re looking for the pick of the litter.

Carrying on with these feline idioms, the cat has certainly not got the tongue of today’s guest. Here to talk to us about some of the unique characteristics of being a digital marketer for a subscription-based retailer, we welcome Matthew Seifert, Senior Director of Retention and Monetization at PrettyLitter. Matthew is fully responsible for the customer and their growth.