Summary
Tim Porth, founder and president of FiixBOD, discusses his journey as an entrepreneur and the solution his company provides for tennis and golfers elbow. He shares his passion for helping people and his interest in business and entrepreneurship. Tim explains how their product replicates a treatment called scraping to break up scar tissue and adhesions in tendons and muscles. He also talks about their focus on direct-to-consumer marketing and the challenges of expanding into retail. Tim expresses his excitement about joining Entrepreneurs' Organization (EO) and his expectations for learning and sharing experiences with other entrepreneurs.

Keywords
entrepreneurship, tennis elbow, golfers elbow, physical therapy, product development, direct-to-consumer, marketing, EO

Takeaways

• FiixBOD provides a solution for tennis and golfers elbow, a nagging condition caused by overuse of the elbow.
• Their product replicates a treatment called scraping to break up scar tissue and adhesions in tendons and muscles.
• FiixBOD focuses on direct-to-consumer marketing and has found success in reaching people searching for solutions online.
• Tim Porth is passionate about helping people and enjoys the journey of entrepreneurship.
• He is excited to join Entrepreneurs' Organization (EO) and looks forward to learning from and sharing experiences with other entrepreneurs.

Titles

• The Power of Direct-to-Consumer Marketing
• Solving Tennis and Golfers Elbow with FiixBOD

Sound Bites

• "We take the pain out of physical therapy."
• "30% of people complete their physical therapy."
• "10 minutes a day, three times a week for eight weeks."

Chapters

00:00
Introduction and Background

08:36
Solving the Problem of Tennis and Golfers Elbow

14:01
Expanding to Other Conditions and Products

24:49
Targeting Other Sports and Activities

28:09
Future Plans and Expansion