Are we making enough efforts to ensure that the people we’re talking to are representative of a proper cross-section of society? How can we make sure that our default isn’t always white nuclear families in Milton Keynes? And that agencies don't downplay what they find in favour of their own experience and/or gut instinct?
Every month we ask individuals from the communities most affected to draw on their vast experience and knowledge to give everyone in the industry a tool kit for making our work more inclusive. Episode 3 looks at where do we get our insights from?
Key take-outs include:
Guests this episode are:
Steven Lacey, Founder, The Outsiders
Rich Miles, CEO + Founder of The Diversity Standards Collective
Arif Miah, Co-Founder and Creative Strategy Director at Mud Orange
The pod is created by Lucky Generals, BITE and Wildstorm PR. It is hosted by Lucky Generals' Strategy Director Rachel Hamburger and Account Director Katie Hooper.
It is produced by Noel Bussey at Wildstorm PR.
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