Chris Cincotta is a photographer, and the face behind @melbourneiloveyou on Instagram, and Humans In Melbourne on Facebook.

Chris is what Scott Adams (the creator of Dilbert) would dub as a triple threat. He understands people deeply, loves photography and knows how to communicate to people This was a really heartwarming episode for me, and I think it will make you realise that at the end of the day, humans just want to be made to feel special.

With an emphasis on gratitude, Chris grew his social influence with something that you or I are probably too scared to do - reply to each and every one of his followers’ comments. This innate sense to make everyone feel special is what boosted his engagement dramatically, growing his accounts exponentially. It’s funny, because this is such a simple and useful mindset that you can use in your own business or social media project. In the age of ‘like farms’, and an explosion of content - where anyone can pretend to be anything behind a keyboard - the importance of staying humble and listening to the person next to you is more important than ever.