On this week’s episode, Sarah speaks with her cliet Deirdre Martin. Deirdre is an expert in Customer Experience and shares so much value.

Many small service-based businesses struggle to attract and retain their ideal clients. With marketing and customer experience coaching, they clarify their message and effectively craft their customer’s journey to scale and grow a successful business full of their ideal clients.

Deirdre knows that most small business owners want to build a successful business whose reputation precedes them and where the sales and growth look after themselves. To do that, they need to clarify their message, illuminate their marketing and find a way to convert their existing clients into their raving fans.

The problem is getting their ideal clients to stop scrolling and take action when they come across their business and then figuring out how to retain those who do become their clients, which can leave them feeling overwhelmed. They should have messaging like a beacon to their ideal clients and a journey that their clients will want to use megaphones to tell everyone about.

Deirdre Martin, founder of CX Creators and Deirdre Martin Consulting gets it, which is why she studied customer experience back in 2015. She is a practiced performance coach with qualifications in coaching culture and emotional intelligence. She has co-authored a #1 bestselling book about Customer Experience, where she talks about how Human Experience is Fundamental to Customer Experience.

You can find out more about Deirdre at:
https://deirdremartinconsulting.ie/

If you’re ready to grow your business and want to get your marketing working better in a way that supports you and the people you work with, the doors to the women’s mentoring program WOW Academy are now open. The price is rising soon so please join us if you’re ready to be supported:
https://thesarahleather.com/wm/