On Season 1 Episode 9:
Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality.

When leaders hold high-expectations of their employees, they are far more likely to overcommunicate, provide additional support and encouragement, resulting in a higher performing employee. When leaders have low-expectations of their employees, these employees tend to perform more poorly than their cohorts creating quite the chicken and egg scenario.

Full episode transcripts includes link to all research and reviews can found on my website:
https://bit.ly/unconsidered-podcast

----

As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com