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Oana Branzei: Trust in Cross-cultural Business Relationships

Oana Branzei: Trust in Cross-cultural Business Relationships

Released Friday, 2nd November 2007
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Oana Branzei: Trust in Cross-cultural Business Relationships

Oana Branzei: Trust in Cross-cultural Business Relationships

Oana Branzei: Trust in Cross-cultural Business Relationships

Oana Branzei: Trust in Cross-cultural Business Relationships

Friday, 2nd November 2007
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Morela interviews Oana Branzei about a study she and her colleagues recently conducted that examined how trust develops and breaks in cross-cultural business relationships. Utilizing a sample of Canadian and Japanese students, they examined which signs people used to determine whether they trusted a potential joint venture partner. They found that the Canadians (an individualist …

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