That stereotype of all marketers being outgoing and extroverted? Not true. There's room to play for personalities of all sorts in marketing. However, there are some scenarios that an introvert might like to avoid. 4-day conferences, anyone? On the other hand, there are some cases where introverts are often the best fit for the job. 

In today's episode, I highlight both ideal and less-than-ideal situations I've encountered in B2B marketing that have left me energized or, well, exhausted.