B2B marketers sure do love a good acronym. In this episode, I cover a few key words and phrases that folks in the industry often throw out in conversation. This is the first in an ongoing Marketing 101 series I like to call, "A Little Bit Basic." I'm covering the following words: Leads, SLA, CTA, SMB, PPC/CPC, and SEO/SEM.
Psst...keep your eyes out for an additional episode this week - a sort of part 2 to this topic with more acronyms!
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