Payment for Order Flow: Is it good or evil? In this episode, Vlad sits down with Doug Cifu, co-founder and CEO of Virtu Financial, to unpack PFOF—and what it means for everyday investors. Doug started his career as a lawyer and worked in the field for more than two decades before he turned his gaze to finance. Since then, his main focus has been Payment for Order Flow, an investing term with controversial roots and a debate that's been fueled to this day. We chat with Doug about his choice to leave law for finance, his belief in PFOF, and how he sees this, and new technologies, transforming the financial industry.Learn more about your ad choices. Visit podcastchoices.com/adchoices