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But wait, there's more Hi

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1:07

Membership has it's privileges. You

1:10

should copyright that. Hey

1:18

Dave. Yeah Randy? Since we founded Bombas, we've

1:21

always said our socks, underwear and t-shirts

1:23

are super soft. Any new ideas?

1:25

Maybe sublimely soft. Or disgustingly cozy.

1:27

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your first purchase. If. You're Shark

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Tank, banner business junkie. Check out the

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podcast. another bite. Each. Week Another by

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breaks down the biggest success stories and most disastrous

1:56

failures to come out. A shock take. The.

1:58

Host Breakdown: Each company's pitch and like the

2:00

deals that were or weren't made an answer

2:02

The million dollar Question: Are they still a

2:04

company? Whether. You're an entrepreneur looking for tips

2:06

or a sharp knife in a just wants to relive

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the drama. Another by deep dive into the world, a

2:11

shark tank just search for another bite. Your favorite podcast

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app like the one you're listening to you right now.

2:16

As a person with a very deep

2:18

voice, I'm hired all the time for

2:20

advertising campaigns, but a deep voice doesn't

2:22

sell Be to Be An advertising on

2:25

the platform Doesn't sell Be to Be

2:27

either. That's why if you're a be

2:29

to be marketer, you should use Linked

2:31

In Ants Linked In have a targeting

2:34

capabilities to help you reach the world's

2:36

largest professional audience. That's right over seventy

2:38

billion decision makers all in one place.

2:40

All the bigwigs then medium wix also

2:43

small weeks. we're on the path to

2:45

becoming bigwigs. Okay, That's enough about Wix.

2:47

Linked and ads allows you to focus on

2:49

getting your be to be message to the

2:51

right people. So does that mean you should

2:53

use ads on linked in instead of hiring

2:55

be the man with a deep as voice

2:57

in the world. Yes, Yes,

3:00

it does. Get started today and

3:02

see why Linkedin is the place

3:04

to be to be. Will even

3:06

give you a one hundred dollar

3:08

credit on your next campaign. Go

3:11

to linkedin.com/results to grab your credit

3:13

that linkedin.com/results terms and conditions apply.

3:19

This. is an apostrophe podcast

4:15

The New York World's Fair opened on April

4:17

30, 1939. The

4:21

theme was, The World of Tomorrow.

4:25

The exhibition covered nearly two square

4:27

miles and had several zones, which

4:30

included transportation, food,

4:32

government, amusement, and

4:34

communications. It

4:37

was in the communications zone that a

4:39

brand new piece of technology was being

4:41

unveiled. It would change

4:43

the world for all time. It

4:46

was called television. On

4:53

April 20, David Sarnoff,

4:55

chairman of NBC, gave

4:57

a speech to a small crowd at

5:00

the World's Fair ten days before the

5:02

official grand opening. He

5:04

was standing in front of

5:06

the 9,000-square-foot RCA pavilion, which

5:08

was shaped like a giant

5:10

radio tube. Also as

5:13

an entertainment adjunct, television

5:16

will supplement sound

5:18

broadcasting by bringing

5:21

into the home the visual images

5:23

of scenes and events

5:26

which up to now have come

5:28

there as mind

5:30

pictures conjured up by the

5:33

human voice. Note

5:35

that Sarnoff pronounces television as

5:37

television, accent on the

5:40

vision, because that was

5:42

the remarkable breakthrough. Astonishingly,

5:46

live pictures could be transmitted to

5:48

television sets in the comfort of

5:50

your own living room. It

5:53

was radio With vision.

6:02

Them On April thirtieth television

6:04

was unveiled. President Franklin D.

6:07

Roosevelt gave a speech opening

6:09

the World's Fair. It would

6:11

be televised, making Roosevelt the

6:14

first President to ever appear

6:16

on television. Which. Was

6:19

watched by approximately two hundred

6:21

homes who were brave enough

6:23

to purchase this leading edge

6:25

technology. I. Hereby.

6:28

Dedicate. The. Worst.

6:32

The. New York World's Fair,

6:35

At Nineteen Thirty Nine. And

6:39

I declare it. Open.

6:42

To all men time, it's hard

6:44

to imagine how wondrous and miraculous

6:47

television must have felt in Nineteen

6:49

Thirty Nine. As a matter of

6:51

fact, most people who visited the

6:54

World's Fair were skeptical of it.

6:57

They didn't believe the were actually watching

6:59

a live picture. They. Thought it was

7:01

a trick. People. Assume

7:03

that first or see a

7:05

television screen was just showing

7:08

pre recorded motion pictures. So.

7:10

Our See A and Sarnoff had

7:13

to demonstrate the new medium in

7:15

order to generate excitement because if

7:18

people were excited they would by

7:20

television sets. Are

7:24

See A installed several new television

7:27

sets in the Pavilion, but it

7:29

was one special one. Unlike

7:31

the other Tv cabinets made of wood,

7:34

This. One was made of transparent

7:36

lucite. It. Let's see

7:38

skeptical public look behind the screen

7:41

to see the internal components. Proving.

7:43

The television wasn't hiding a

7:46

movie projector. Them.

7:48

Are see A went one step

7:50

further to demonstrate this amazing technology.

7:53

The. public was invited to step in

7:55

front of the loan n b

7:57

c t v camera and actually

7:59

see them said appear live on

8:01

the television screen. It

8:04

created audible gasps and cheers.

8:07

They were then given an official document with their

8:10

name on it. It's

8:12

certified they had actually been

8:14

televised at the New York

8:16

World's Fair. Seeing

8:19

was believing. Seeing

8:30

is believing in the world of

8:32

marketing too. You can

8:34

talk about a product, you can sing about

8:36

a product, and you can take great photographs

8:39

of a product. But if

8:41

you can actually demonstrate how the product

8:43

works in a dramatic way, if

8:45

you can show people in real time how

8:47

the product solves a problem, well,

8:50

that's the most powerful advertising in

8:53

the world. It all

8:55

comes down to five simple words.

8:58

Don't tell me, show

9:00

me. Go on, little

9:04

angel. Leo

9:21

Burnett was a famous ad man

9:24

who started the Leo Burnett Advertising

9:26

Agency in Chicago back in the

9:28

1930s. He once said,

9:30

the greatest thing to be

9:32

achieved in advertising, in my

9:34

opinion, is believability, and

9:36

nothing is more believable than the

9:39

product itself. In

9:41

the world of advertising, there is

9:43

nothing more persuasive than a product

9:45

demonstration. And I'm not

9:47

talking about torture tests, which we covered

9:49

in a past episode. I'm

9:52

talking about a simple demonstration of a

9:54

product that is so persuasive, it

9:56

ramps up the desire to own that product

9:59

and say, sends chills down the spines

10:01

of competitors. So

10:04

I canvassed a dozen of the top

10:07

creative directors in the advertising business and

10:09

asked them to name the best product

10:11

demonstration commercials they have ever seen. From

10:15

those lists, I separated the

10:17

classic commercials from the contemporary

10:19

ones. Let's

10:21

begin with the classics. Not

10:24

surprisingly, most of the

10:26

creative directors put this one television

10:28

commercial at the top of their

10:30

list. It

10:33

was produced in 1964. It's

10:36

in black and white and begins

10:38

with someone walking into a garage

10:40

on a very snowy, dark morning.

10:43

He gets into a car and starts it up. The

10:46

headlights pop on. As

10:50

he drives out of the garage into the

10:52

deep snow, we realize

10:54

he's driving a VW Beetle.

10:57

VW makes its way through the

10:59

snowy landscape, up hills,

11:01

along dark roads. It is the

11:04

only vehicle in sight. Then

11:09

a voiceover says, have you ever

11:11

wondered how the man who drives

11:14

a snowplow drives to

11:16

the snowplow? This

11:19

one drives a Volkswagen. So

11:25

you can stop wondering. The headlights

11:27

on the snowplow flash on, it

11:29

pulls out of the garage, pushing snow

11:31

aside, and passes the

11:34

parked VW Beetle. It

11:36

was an incredibly simple idea, mostly

11:39

shot in the dark of early

11:41

morning. Three simple

11:43

sentences set up by the question,

11:45

how does the guy who drives the

11:47

snowplow get to the snowplow? Those

11:51

old VWs were pretty good in the winter because

11:53

the motor was in the back and the

11:55

weight of the engine over the drive wheels

11:58

gave the Beetle traction in the back. snow.

12:01

A simple but incredibly persuasive

12:04

demonstration still talked

12:06

about 60 years later. Another

12:17

commercial that virtually all the creative

12:19

directors named was for a luggage

12:22

company. We've mentioned this ad before.

12:25

It aired in 1970. The commercial

12:28

begins in an empty gorilla cage at

12:30

the zoo. A zookeeper

12:33

quickly opens the cage door, throws in

12:35

a red suitcase, and shuts the door

12:37

again. Suddenly a

12:39

sliding door opens at the back of

12:41

the cage and a gorilla bounds

12:44

out. He picks up the

12:46

suitcase and starts throwing it against the walls.

12:48

He bounces it off the bars. He throws

12:50

it on the floor. He jumps up and

12:52

down on it. Here

12:56

comes the bell boys. Brutal

12:59

cab drivers. Careless

13:02

doorman. Rufus

13:04

porters. Savage

13:07

baggage masters. And

13:10

all butterfingered luggage handles all

13:13

over the world. Have

13:15

we got a suitcase for you?

13:18

Then a graphic appears for the name of

13:20

the luggage brand. Most

13:23

people say this Samsonite commercial is one of

13:25

the best of all time. But

13:27

here's the thing. The

13:29

commercial wasn't for Samsonite. It

13:32

was for its number one rival, American

13:35

Tourister. Samsonite

13:37

at the time had double the market

13:39

share of American Tourister. But

13:42

sometimes in the marketing world, the

13:44

bigger brand gets all the credit.

13:48

When people are asked to remember

13:50

the best luggage commercial of all

13:52

time, they default to Samsonite. Because

13:55

Samsonite spent more advertising money, it

13:57

is the only brand name they can remember.

14:01

Over time, Samsonite solved that

14:04

disconnect by purchasing the American

14:06

Tourist company and adopted

14:08

the Gorilla imagery in all its

14:11

retail stores. Advertising

14:13

Age magazine ranks Gorilla one

14:16

of the top 100 commercials

14:18

of the 20th century and

14:20

it is included in the permanent

14:23

collection at the New York Museum

14:25

of Modern Art. Wow!

14:42

Yeah! Nice! Yeah! What

14:45

you're hearing are the sounds of people

14:47

everywhere putting on Bombas socks, underwear, and

14:49

t-shirts made from absurdly soft materials that

14:52

feel like plush clouds. Yeah,

14:54

that plush. And the best

14:56

part? For every item you purchase, Bombas

14:58

donates another to someone facing homelessness. Bombas.

15:01

Big comfort for everyone. Go to

15:03

bombas.com/ACAST and use code ACAST for

15:06

20% off your first

15:08

purchase. That's bombas.com/ACAST. Code

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ACAST. but

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if you're stuck in the trenches of daily

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Subtle results, still you, but

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with fewer lives. Botox cosmetic,

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Atabachulinum Toxane is a Description

16:00

medicine used to temporarily make moderate to

16:02

severe frown lines, crow's feet and forehead

16:04

lines look better in adults. The effects

16:06

of Botox cosmetic may spread hours to

16:09

weeks after injection causing serious symptoms. Alert

16:11

your doctor right away as difficulty swallowing,

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speaking, breathing, eye problems or muscle weakness

16:15

may be a sign of a life-threatening

16:17

condition. Patients with these conditions before injection

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are at highest risk. Don't receive Botox

16:22

cosmetic if you have skin infection. Eye defects

16:24

may include alerting reactions, injection side pain, headache,

16:26

eyebrow and Lambert-Eden

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syndrome and medications, including botulinum toxins,

16:40

as these may increase the risk

16:42

of serious side effects. For full

16:44

safety information, visit botoxcosmetic.com or call

16:46

877-351-0300. See

16:50

for yourself at botoxcosmetic.com. As

16:53

a person with a very deep voice,

16:55

I'm hired all the time for advertising

16:57

campaigns. But a deep voice doesn't sell

16:59

B2B, and advertising on the wrong platform

17:02

doesn't sell B2B either. That's

17:04

why if you're a B2B marketer,

17:06

you should use LinkedIn ads. LinkedIn

17:08

has the targeting capabilities to help

17:10

you reach the world's largest professional

17:12

audience. That's right, over 70 million

17:15

decision makers all in one place.

17:17

All the bigwigs, then mediumwigs. Also

17:19

smallwigs who are on the path

17:21

to becoming bigwigs. Okay, that's

17:23

enough about wigs. LinkedIn ads allows you to

17:25

focus on getting your B2B message LinkedIn ads allows you to focus on getting your B2B

17:27

message to the right people. to the right people. So, does that

17:29

mean you should use ads on LinkedIn instead

17:32

of hiring me, the man with the deepest

17:34

voice in the world? Yes, yes

17:36

it does. Get started today and see

17:38

why LinkedIn is the place to be,

17:40

to be. We'll even give you a

17:42

$100 credit on

17:44

your next campaign. Go to

17:47

linkedin.com/results to claim your credit.

17:49

That's linkedin.com/results. Terms and conditions

17:51

apply. If

18:04

you were watching television in the

18:07

1980s, you might remember this classic

18:09

commercial. It showed a

18:11

construction worker in a hard hat, putting

18:13

a single drop of glue

18:15

on the top of the

18:17

hat, then, amazingly, sticking the

18:20

hat to a steel beam.

18:22

Crazy glue! Strong enough

18:24

to hold this man suspended in mid-air. Bonds

18:27

almost anything. A plastic novel, plastic

18:29

plug, a rubber Buddha metal brooch, a fishing rod, a

18:31

cycle group, model planes and model trades, a doorknob screw,

18:33

a flashlight case, the broken trim on any car. Amazingly,

18:36

crazy glue could provide up

18:38

to 1,000 pounds per square

18:40

inch of bonding strength. That

18:44

six-second demonstration, showing a man being

18:46

held in mid-air with a single

18:48

drop of crazy glue, made

18:50

the brand famous. So

18:53

famous, in fact, that every crazy

18:55

glue package shows the silhouette of

18:57

the suspended man to this day,

19:00

40 years later. While

19:11

television is a perfect medium to demonstrate

19:13

a product, print advertising can

19:15

do it too. There

19:17

is a famous print ad for Volvo.

19:21

It was done in the UK written

19:23

by David Abbott, one of the best

19:25

advertising writers there ever was. His

19:28

ads were always so compelling. He

19:30

simply talked about the product, but he

19:33

had a knack for making everything so

19:35

very interesting. In

19:37

this print ad for Volvo, he

19:39

was asked to feature the strength

19:41

of Volvo's spot welds. That

19:44

the welds were so strong, they would keep

19:46

the car intact in the event of a

19:48

collision, keeping the occupants safe.

19:51

And furthermore, Volvo said that any one

19:53

of the welds could hold the entire

19:55

weight of the 3,000-pound car. gave

20:00

David Abbott an idea. He

20:06

wanted to photograph a Volvo being

20:08

suspended off the floor, held by

20:10

a single spot weld, and

20:13

he wanted to put the welders baby

20:15

on the floor under the car to

20:17

prove how much confidence the welder

20:20

had in Volvo's welding. Volvo

20:22

said absolutely not.

20:26

Then Abbott suggested the welder himself.

20:29

Volvo said no way. Then

20:32

Abbott suggested himself. Volvo

20:35

paused and said okay. No babies,

20:39

no welders, but an ad guy?

20:41

Why not? So

20:43

the dramatic photo was taken

20:45

with David Abbott lying on

20:47

the floor directly beneath a

20:49

precariously suspended cherry red Volvo.

20:52

The headline said if

20:54

the welding isn't strong enough

20:56

the car will fall on

20:58

the rider. The ad went on

21:00

to say that's me

21:02

lying rather nervously under the

21:04

new Volvo 740. For

21:07

years I've been writing in advertisements that

21:09

each spot weld in a Volvo is

21:12

strong enough to support the weight of

21:14

the entire car. Someone

21:16

decided I should put my body where my

21:18

mouth is. So we suspended

21:20

the car and I crawled underneath

21:22

it. It's so well

21:24

built you can bet your life on

21:26

it. I know I just

21:29

did. It was

21:32

a bold demonstration and even

21:34

though Chrysler chairman Lee Iacocca

21:37

once said safety doesn't sell,

21:39

Volvo proved him wrong.

21:50

There was another memorable VW commercial done

21:52

34 years ago. It was a launch

21:56

commercial for the new VW Corrado

21:58

G60. It

22:01

was a big leap for Volkswagen

22:03

as the Corrado was supercharged. While

22:06

Volkswagen's were known for reliability, they

22:08

weren't known for speed. But

22:11

the new Corrado G60 could go 225 km

22:13

an hour. So

22:17

VW asked its advertising agency to

22:19

come up with a dramatic TV

22:22

commercial to demonstrate the speed of

22:24

the Corrado. My

22:26

friend Duncan Bruce was given the

22:28

assignment. As

22:32

he was thinking about ideas, Duncan realized

22:35

that every time he thought of a

22:37

Volkswagen, the image of an old VW

22:39

Beetle would pop up in his mind.

22:42

Then he would shake his head, start

22:44

thinking about the new VW Corrado, but

22:47

the VW Beetle kept popping back

22:49

into his mind. That's

22:51

when it hit Duncan. Maybe

22:54

he could use an old VW Beetle

22:56

to slingshot people beyond the old perception

22:59

they had about Voltswagens. The

23:02

great thing about showing a Beetle was

23:04

that it evoked the feeling of reliability,

23:07

and it was beloved. But

23:10

how do you make an old VW Beetle with

23:12

30 horsepower go 225 km an

23:14

hour? Duncan

23:21

had an idea. It was

23:23

dramatic, but simple. The

23:26

commercial was to say, there are

23:28

two ways to make a Volkswagen go 225 km an hour.

23:34

The first way was to pick up an

23:36

old VW Beetle with a helicopter and

23:38

let it drop 200 km an hour

23:40

to the ground. The

23:43

other way was to drive a new

23:46

Corrado. When

23:48

Duncan presented that idea to the

23:50

VW client, they reacted with, as

23:53

Duncan says, slight horror.

23:56

First They said, why are you showing an old

23:58

VW? Then. Why?

24:01

Are you destroying an old V? W.

24:04

But the more they discussed it,

24:06

the more the B W clients

24:08

slowly fell in love with the

24:10

idea. Because.

24:16

This was a big loss

24:18

for Volkswagen globally. All advertising

24:20

ideas had to be approved

24:22

by Volkswagen Germany. They.

24:24

Say that the idea a

24:26

lot. There

24:28

was a flurry of calls from B

24:30

W. Germany to Be W. Canada. The.

24:33

Canadian team said they loved the

24:35

idea. That Germany headquarters

24:38

said no way in hell.

24:40

Eventually the passion of the

24:43

Canadian team one out. Germany

24:46

held their breath. Now.

24:49

Duncan had to figure out how to shoot the

24:51

summers. First,

24:55

a helicopter powerful enough to

24:57

lift a Volkswagen vertically off

24:59

the ground had to be

25:01

found. Next, six Classic B

25:03

W. Beatles were brought in.

25:06

Duncan wanted the card to fall right

25:08

side up. But. When the first

25:11

beetle was dropped from the helicopter,

25:13

it fell trunk first because of

25:15

the weight of the engine. So.

25:18

The engine was removed from the second

25:20

beetle. But. When it was

25:22

dropped, the wind took it and

25:24

it fell sideways. Three.

25:26

More attempts were made, but each

25:29

time something unexpected happened that ruined

25:31

the shot. Out

25:35

on can have five destroyed V

25:37

W. Beatles and only had one

25:40

last. everybody held their breath. The

25:42

last Volkswagen was hoisted up by

25:44

the helicopter and let go Out

25:46

To the way America votes refers

25:49

to a couple twenty five kilometers

25:51

per hour. It's

25:54

sell perfectly. The other way is

25:56

to make a new from fox.

26:00

So then cut too exciting scenes

26:02

of a B W. Corrado speeding

26:04

along a twisty road for new

26:06

Supercharged at one hundred and fifty

26:08

horsepower two hundred and is an

26:11

hour rider. In the final shot

26:13

of the commercials, the Corrado skids

26:15

to a stop, then the old

26:17

Vw beetle falls from the guy

26:19

behind it in slow motion. From.

26:23

From for. It

26:25

was a dramatic member both

26:27

tongue in cheek demonstration of

26:29

the speed of the new

26:32

Volkswagen Corrado. Back

26:41

in the early nineties, Janet Chest

26:43

and and Nancy Voc were a

26:46

creative team as Advertising agency Ogilvy

26:48

and Major Toronto. They

26:50

were assigned to the dove soap accounts.

26:53

That year was a tipping point

26:55

for the Sun Company, as it's

26:57

thirty five years and was expiring.

27:00

Dumb was worried a competitor had a

27:02

clone product in the works. It

27:05

was the first time in decades

27:07

that Dubs number one status looked

27:09

shaky. Because.

27:13

Janet in Nancy were new to

27:15

the account. Dove organized a technical

27:18

briefing in it's lab. Their

27:20

they learned that doesn't wasn't a

27:22

soap technically speaking. It

27:24

contained a non soap ingredient developed

27:27

during World War Two to gently

27:29

clean the skin of burn victims.

27:32

Because. Of that dubbed as P.

27:34

H Neutral which is one of

27:36

the fundamental reasons why it's so

27:38

easy on Skyn. It didn't strip

27:40

away Skyn oils the way other

27:42

sorts do. Squeaky.

27:45

Clean skin is actually

27:47

irritated. Dried out Skyn.

27:50

The. Lab technicians also mentioned you could

27:52

actually do a litmus test on

27:54

does. As you

27:56

may remember from high school

27:58

science class, Litmus paper changes

28:01

color when it detects alkalinity.

28:04

The. Lamb folks told Nancy and Janet that if

28:06

you were to hold a piece of yellow

28:08

litmus paper to dove. It wouldn't

28:10

change color. But. If you

28:13

held the same litmus paper to

28:15

other soaks, it would turn inc

28:17

blue instantly because of the high

28:19

alkalinity. Janet. In

28:21

Nancy Ass which other so have that

28:23

kind of high alkalinity. The. Answer

28:26

was. Us.

28:31

When they left the Doves lab, Nancy

28:33

and Janet went to a drugstore, swept

28:35

dozens of socks off the shelf, bought

28:38

some litmus paper, and to get all

28:40

back to their boardroom. They.

28:42

Had to see it to believe it.

28:45

So. They sell the yellow litmus

28:47

paper against all the soaps, even

28:49

baby soap and they all turned

28:52

dark blue again and again. But

28:55

when they held a litmus paper to the dove

28:57

bar. It didn't change color.

29:00

That deem them when I. Missed

29:03

Super sweet. Why

29:06

not show it on television? The.

29:08

Resulting commercial was incredibly

29:11

so. First

29:15

it showed a piece of litmus

29:17

paper being dipped into a household

29:19

cleanser which looked like a mister clean

29:21

bottle. It. Turned dark

29:23

blue. Then a piece

29:25

of yellow litmus paper was held against a

29:27

bar of family. So. Then beauty

29:29

so then even be be so. In

29:32

each case the litmus paper

29:34

turn blue. But. When

29:37

it was held against does it

29:39

remained yellow. Measuring. Know

29:41

alkalinity. There

29:43

was no voiceover. Nancy and

29:45

Janet wanted the story to

29:47

be told objectively, The

29:52

commercial was perceived as an enormous

29:54

risk by the top brass at their

29:56

own ad agency and that leave

29:58

her brothers parents. Company of Does.

30:01

The ad didn't show a woman

30:03

there was no voice over and

30:05

the commercial contain no emotion. It

30:07

was purely rational. A chemistry

30:10

test, It simply

30:12

broke the rules of dove

30:14

advertising established decades earlier by

30:16

Ogilvy and made their founder,

30:18

dame and Ogles. Ogilvy

30:21

himself was so unhappy with

30:23

the proposed commercial, he even

30:25

wrote a scolding letter to

30:27

Ogilvy Toronto, saying science won't

30:29

sell. Well. Mister

30:32

Ogilvy was wrong. When

30:35

the commercial aired dubbed sales went

30:37

through the roof. The

30:39

simple demonstration completely refrain does and

30:41

forced other brands to rethink the

30:44

way they spoke to women about

30:46

soft, mild soaps. Thirty

30:48

three other countries would or death

30:50

the commercial. And it

30:53

all started by choosing not to

30:55

tell people about the mildness does

30:57

but to show. Instead.

31:14

The power of a demonstration

31:16

commercial cannot be overstated. Seeing.

31:19

Is believing. When.

31:22

Judging international advertising award shows,

31:24

language can often get in

31:26

the way. German. Judges

31:29

struggled to understand English commercials,

31:31

the friend struggle with Portuguese

31:33

commercials. English speaking

31:35

judges tried to interpret Japanese

31:37

at. But. There

31:40

is one universal language. The.

31:42

Demonstration: Commercial. No

31:45

words required. When

31:48

you see a drop of crazy

31:50

glue whole a construction worker in

31:52

the air, it's incredibly persuasive when

31:55

a gorilla violently throws a piece

31:57

of luggage around his cage. and

31:59

it's survive. Nothing else needs to

32:01

be said. And. When

32:04

a soap tells you it's mild on

32:06

your skin and proves it in real

32:08

time with litmus paper, that's all you

32:10

need to see. Next.

32:13

Week we'll tackle recent

32:15

demonstration commercials. And

32:18

takes a confident advertiser to

32:20

present a simple demonstration. No

32:22

flash, know fireworks, know catchy

32:25

jingles, That's when an

32:27

advertiser puts their money where their

32:29

mouth is. And occasionally

32:31

puts an ad writer under

32:33

the mall though. When

32:36

you're under the influence,

32:39

Ontario Riley. In

32:47

A Tear Stream Airstream Mobile

32:49

Recording Studio Producer: Debbie Oh

32:52

Riley Sound Engineer Jeff Divine

32:54

Under the Influence theme by

32:56

our He Posner and even

32:58

more Seaver Tunes provided by

33:00

A Pm Music Follow me

33:02

on Social A Teary Oh

33:04

Influence This podcast is powered

33:06

by a cast see and

33:08

next time. Hi.

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This is this often Toronto Ontario

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ages. Here's

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35:15

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Love is blind wondering where all the

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road ceremonies and remains a good way

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welcome to to Black Girls One Rose

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