Season Two of Unfuck My Business is sponsored by Seide Realty. If you're moving to Florida, Kathleen and her team will unfuck your real estate experience. Learn more at whystpete.com

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About This Episode:

On this episode of Unfuck My Business, our team explores the ins and outs of building a successful brand and marketing strategy. From understanding the different layers of a brand's subculture to leveraging the five types of people in building a community, our guest takes us through the critical components of brand development. We also discuss the double-tap advertising method and the power of word-of-mouth marketing. Additionally, we explore the importance of being authentic in your business and building a distinct brand. This episode is a must-listen for entrepreneurs, small business owners, and those working in corporate settings who want to master their marketing and build a successful business.

• Importance of having the right people in the focus of building a community
• A brand's subculture and multiple layers lead to a growing community with shared values and language
• Guerrilla marketing based on shared value, language, and communication
• Understanding oneself and identifying strengths in building a community
• Five forms of people: educator, energizer, engager, doer, or director
• A brand is not just the logo and aesthetics but also includes quality and engagement of service
• Customer feedback is crucial for brand development
• Effective brand development involves creating conversation and connecting with a customer's dialogue
• Placeholder brand can be created, but true development is necessary afterward
• Branding involves much more than aesthetics and is not a quick process
• Importance of authenticity and understanding oneself in building a brand
• Starting with branding and building out marketing and advertising can lead to success
• Clarity in branding, marketing, and advertising messages is important for speaking clearly to your ideal audience
• Understanding unique value and contribution is crucial for building a brand in any setting
• Attracting the right audience through niche and specific specialties
• The difference between branding, marketing, and advertising
• Branding focuses on identity, strategy, and tactics while marketing is about engagement, connecting, and developing a conversation
• Advertising creates awareness and entices people and all three tiers work together to drive sales
• Importance of repetition and clear messaging in advertising and marketing
• Word of mouth is the most powerful form of marketing
• Double tap method and brand allies can generate word-of-mouth marketing
• Reducing steps and friction in the sales process to lead to more sales
• Clear and repetitive messaging is necessary to capture attention
• Negative impression and harm on brand created by “numbers game” approach to generating leads
• Staying true to oneself, creating contrast, and staying distinct are essential aspects of building a brand.

In This Episode:

Robyn Sayles, Shea Jeffers

About Our Guest(s):

Shea is a brand strategist and business catalyst specializing in connecting the dots between problems, opportunities, and strategy. Owner of Stratgix Consulting and Co-Owner of the Keystone Mastermind Alliance. He provides perspective and context that burns away the "fog of business" and allows businesses to develop and focus on solutions customized for their distinct world.

Connect with Shea here:

• Https://www.StraTgixConsulting.com/SJ
• LinkedIn: www.LinkedIn.com/SheaJeffers
• IG/FB: Stratgix
• FB:...