Episode from the podcastUnfiltered

Alicia Tillman: Marketing the world’s 20th most valuable brand

Released Saturday, 7th March 2020
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Alicia Tillman is the global Chief Marketing Officer at SAP, responsible for ‘curating and accelerating the company’s worldwide marketing strategy and elevating its brand recognition.’

Among the largest enterprise software companies in the world, SAP has more than 480,000 customers across 180 countries, employs roughly 100,000 people and recorded revenue of nearly $30 billion in 2018.

Prior to her role as global CMO, Alicia was the Chief Marketing Officer of SAP Ariba, the world’s largest business to business commerce network. She was accountable for the development of the marketing strategy across the globe and rebuilt the company’s 18-year-old brand within her first seven months in the role. During her tenure, the business achieved double-digit revenue growth for eight consecutive quarters.

She also spent 11 years at one of the world’s most recognizable marketing brands, American Express, building brand functions to enhance brand awareness and improve customer experience. While at American Express, Alicia served as the head of Marketing and Business Services after leading Public Affairs, Corporate Communications and Media Relations for the Global Business Travel division.

In 2019, Alicia was named the 14th most influential CMO in the world by Forbes, amongst numerous other accomplishments.

Most recently, Alicia graduated from the prestigious Chief Marketing Officer program at The Kellogg School of Management at Northwestern University in June 2017. Alicia is a graduate of Lycoming College and holds a BA in Mass Communications with an emphasis in International Marketing, Public Relations and Advertising.

Check out Alicia's interview on Unfiltered.tv:


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