As a business owner, you have probably heard at least one person tell you you must have a website. BUT simply just having a website is not enough. You need to put a lot of thought into purposefully designing your website so it’s not only nice-looking and has information about your company on it, but so it also works FOR you. It should be generating leads for you consistently. If it’s not, then it’s just a (hopefully pretty-looking) brochure which isn’t totally useless, but not as effective as it could potentially be.

Adam Cortez, digital marketer and founder of ARC Websites, is here to share what he knows to be the 3 characteristics of a website that consistently generates quality leads.

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