IN THE INTRO

— How FOCUS is the key to the recent websites I’ve worked on (from freelance writing to eco-luxe underwear)

— New blog on my site:  How to talk effectively about yourself on your website

IN THIS EPISODE

— Faye’s current transition in her work and what’s driving it

— How sustainability becoming a trend has played a role in Faye’s focus

— Greenwashing in the digital media & sustainability social influencer arenas

— How Faye relates to her parents, who don’t necessarily understand what she does (or how she does it)

— Life Goals: Freedom, Fulfillment, and No Bosses

— Finding success for yourself & unhacking Faye’s vision for success

— Influential books we’ve read and how fiction speaks to threads in our reality

— Why we need to trust artists and how we can each be a leader by following our callings

— Imposter syndrome in entrepreneurship and remembering that success stories are written with many failures 

— Faye’s advice for startup sustainable brands

— Unlearning that creativity is loud and bright—it can be quiet and introverted too

— What happened when Faye learned that being on Instagram makes Facebook money (and that they own her content)

— Screw the Algorithm — If you’re trying to make content because you think you need to make content, your content is going to be shit

— Faye’s strategy to make her instagram and blog the most impactful (for herself as well as her audience)

Recommended Links:

Faye’s Blog - www.sustaining.life

Faye’s Freelance Writing Website - www.fayelessler.com

Faye on Instagram - @sustaininglife

Madre Mudra’s Website - www.madremudra.com

Blog post on How to Talk About Yourself on Your Website (in an Effective way)

The True Cost Movie

Recommended Books:

Cradle to Cradle by William McDonough & Michael Braungart

Ecotopia by Ernest Callenbach

The Alchemist by Paulo Coelho

The Spiral Dance by Starhawk

The 5th Sacred Thing & The City of Refuge by Starhawk