No area of the health care industry is more competitive than the Direct-to-Consumer market. Startups have emerged, promising to sell generic drugs inexpensively online. Legacy providers are offering telehealth and prescription drugs as well. And now there's big retailers, including Amazon, getting in on the act as well. Here to discuss the trend with host Ira Apfel is Faiz Ahmad, CEO of Optum Direct-to-Consumer.
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