In this latest episode of Unleash This, we dive deep into strategically planning a website redesign. In this video, Caroline Benach, Director of Digital Strategy at Unleashed, joins us to talk about why strategic planning is crucial, the initial steps in building a website strategy, ensuring your website goals align with your objectives, journey mapping and persona creation, determining what content should be on your website, site mapping, wireframing, designing the website, and finally, the ongoing involvement even after the website launch.

The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

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