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Unofficial Partner
Unofficial Partner PodcastEpisodes
Unofficial Partner
Unofficial Partner Podcast
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Everyone agrees the current sports ticketing market doesn't work. It rips off fans, is vulnerable to touts and is an inefficient way to manage supply and demand. But is regulation the answer?Labour will cap the resale prices of tickets and regu
What is the Invictus Games Foundation and why is it still relevant, ten years after the creation of the first event for injured servicemen and women in London in 2024?A powerful and important conversation with Dominic Reid OBE, the CEO of the I
In the UK 500 pubs closed in 2023. By the end of June it’s predicted 750 will have closed in 2024. It’s stark, there’s no two ways about it.We asked YouGov again to help us make sense of what’s going on. They found that one in four sports fans
In 2017, Laura Youngson led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with the campaigning group Equal Playing Field to highlight gender inequalities in sport. During this experience, Laura discover
Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have
The Bundle is our popular long running series that unpicks the latest news to emerge from the sports media and streaming marketplace. A new feature is The Bundle Bulletin, an accompanying newsletter that goes to Unofficial Partner subscribers,
Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop.Mike ha
The Saudi Question permeates the global sports business conversation from top to bottom. Billions of pounds has been across multiple layers of the industry, including buying players, purchasing foreign clubs, developing domestic clubs and buyin
This a live podcast recorded at the London HQ of LiveScore, to commemorate the company's 25th anniversary. It's a conversation with Sam Sadi, CEO of LiveScore about our relationship with tech, from colour television to AI. To mark the occasion
You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered s
More Than Equal's mission statement is to find, nurture and develop female racing drivers, while identifying and removing the systemic barriers they face. It was founded by 13-times Grand Prix winner David Coulthard and the entrepreneur and phi
Thomas Hitlsperger is the former German international footballer who played for several leading British and European clubs during a career that took him to Aston Villa, VFB Stuttgart, Lazio, Everton and West Ham, culminating in over 100 Premier
Manchester City are in the process of extending their most important and lucrative sponsorship deal, with Etihad, the Abu Dhabi-based airline, whose brand is synonymous with the club following the takeover by Sheikh Mansour’s Abu Dhabi United G
The Bundle is our regular deep dive news analysis podcast on the sports media marketplace, with co-hosts Yannick Ramcke and Murray Barnett.00:27 Discussion on Discovery Fox, Warner Brothers, JV00:58 Deep Dive into the Raptor Project01:52 The Gr
Jason Stockwood grew up in Grimsby, became a hugely successful tech entrepreneur and came back to his home town to buy the local football club, Grimsby Town FC.One of the best articulations on the reality of the football business, the mistakes
A conversation on the potential and limits of AI technology in a sports context, both performance and commercial. What's possible, what's probable, what will get in the way of progress. Will AI be an engine for inequality between the haves and
We caught up with Roger Mitchell while he was in London, to talk about his new book Sports Perfect Storm: An Industry Now Totally Adrift. Roger describes himself as 'a chartered accountant from Glasgow' who at the end of the 1990s 'made his per
The Super Bowl is the biggest day in sport. So who will be in Vegas for the game and how much have they paid for a ticket? And of course, has Taylor Swift had an impact on demand and price for those tickets?We're joined by Cris Miller, Chief Bu
The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.Our guest is David Paro, Head of Global Sponsorships at MoneyGram, the financial services company which became the title sponsor of the HaasF1
Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy, from the launch of the streaming service, international, pricing and culture. Her
This is the story of when football met the crypto boom. Spoiler: it took the money, no questions asked. After that, everything that happened was inevitable.Martin Calladine's new book looks at how some of the most famous clubs in the world ind
Richard Shotton, author of 'The Illusion of Choice,' joins Richard to talk about how the findings of behavioural science apply the sports market.We make hundreds of decisions every day. What club to support, what subscription to keep and how mu
Richard Gillis, Murray Barnett and Yannick Ramcke deep dive into the media rights and streaming marketplace for sports. This episode is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry.Are you tired
The big news in the sports industry is the sale of Two Circles, the sports marketing group co-founded and led by today's guest Gareth Balch. The deal values the company at £250 million (US$317.9 million), representing a big payout for George Py
Luke 'The Nuke' Littler is the story of the sporting year so far. The 16 year old darts player made it to he final of the PDC World Championship at his first attempt. The media numbers were huge and Littler is now a household name in a way that
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