This is the story of when football met the crypto boom. 

Spoiler: it took the money, no questions asked. 

After that, everything that happened was inevitable.

Martin Calladine's new book looks at how some of the most famous clubs in the world  indulged in misleading marketing, grotesque failures of due diligence, unethically monetising fan relations and failed to take responsibility for the damage their new crypto partners did. 
As the energy around DeFi picks up again, we ask what the sports business can and should do to avoid a repeat.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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