Richard and regular side kick Simon Moore, the award winning creative director welcome Gabi Mostert of Homeground to The Big Idea, to discuss the intersection of music and sports in advertising, looking at memorable examples from the industry and how this trend has evolved.
Work referenced includes Wrigley's Extra, John Lewis's Christmas ads, The Smiths in David Fincher's film The Killer, Spotify-Barcelona's collaborations, Honda's 'Ghost Lap'. 
They explore the dynamics of sports marketing, the pomposity of rugby creative, touching on demographic considerations, budget constraints, and authenticity in advertising.

00:19 Behind the Scenes: Unofficial Partner's Recording Setup
01:00 Guest Introduction: Gabi from HomeGround
01:19 Working Remotely and Recent Projects
02:34 Exploring the Brand 'On' and its Global Impact
03:27 Challenges and Experiences of Working on the Rugby World Cup Project
04:47 The Intersection of Sport and Music in Advertising
05:31 The Challenge of Balancing Sport and Music in Advertising
06:27 The Emotional Connection between Sports and Music
08:30 The Reality of Music Licensing in Advertising
15:03 The Power of Unexpected Music Choices in Advertising
23:52 Discussing the Evolution of Music Brands
24:14 The Intersection of Music and Fashion
24:37 The Role of Music in Sports Performance
25:36 Exploring Spotify's Relationship with Sport
25:52 Promoting African Artists through Sports Partnerships
26:36 The Authenticity of Music and Sports Partnerships
26:50 The Influence of Football Culture Globally
28:30 The Rolling Stones v Authentic African Music
29:01 The Impact of Aging Bands on Music Culture
29:56 The Debate on Reusing Music in Different Genres
33:10 The Power of Authentic Sports Campaigns
41:11 The Future of AI in Music and Sports Marketing

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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