0:01

Welcome to Unpacked Podcasts

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with your host leadership consultant

0:05

, Ron Harvey of Global Core Strategies

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and Consulting . Ron's delighted to

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have you join us as he unpacks and

0:11

shares his leadership experience , designed

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to help you in your leadership

0:16

journey . Ron believes that leadership

0:18

is the fundamental driver towards making

0:20

a difference . So now to find

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out more of what it means to unpack

0:25

leadership , here's your host .

0:26

Ron Harvey . Good morning . I'm

0:29

Ron Harvey , the vice president , the chief operating

0:31

officer for Global Core Strategies and Consulting

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, and we're a leadership firm based out of Columbia

0:35

, south Carolina , and most of our

0:37

time we spend around helping organizations

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create a winning culture and we do that

0:42

through the lens of a leader and development leaders

0:44

internally for organizations to be much

0:46

better at what they do , and understanding

0:49

leadership to take care of people . We love it , we

0:51

enjoy it and we love partnering with

0:53

organizations . But what we do on this

0:55

particular show is we pause once a week

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to do a podcast to let you behind

0:59

the curtain . I invite guests from around

1:02

the globe , from all industries , all

1:04

backgrounds , all religions , anything you could

1:06

think of . I want them to be on the show

1:08

so you can hear from more than just what I think

1:10

or what I've been through in my experiences

1:12

, because there's a wealth of knowledge in our world . So

1:14

I'm inviting world leaders to come on to

1:17

the show . So I'm super excited . I've been

1:19

knowing this young lady for a while . I don't

1:21

know if we've ever we've been in a room probably once

1:23

in our lifetime together . If not , we've been on virtual

1:25

platforms a lot . But John is with

1:27

us today and I'm super happy that she said yes

1:30

. So , john , can you introduce

1:32

yourself and also tell people your

1:34

business and what you do ? So I want

1:36

to use this so we get to know who we're talking to .

1:38

Okay , absolutely Thanks , Ron . It's good to see

1:41

you again too . I'm excited .

1:42

Thank you . Thank you , I'm excited .

1:45

I'm John Lacey and I am the

1:47

owner and founder of

1:50

JM Lacey Communications , and

1:52

it's just a company where I empower

1:54

individuals and

1:56

companies and nonprofits to

1:59

tell their brand , to tell their unique story

2:01

, to increase their profits

2:03

. So I really just help them to

2:05

communicate their purpose by teaching

2:07

them through a systematic process on how to find

2:09

and tell their unique story to

2:12

impact the world . And

2:14

, of course , with brand storytelling , it

2:16

helps to increase trust

2:18

, build relationships , create connection

2:20

and ultimately increase sales

2:22

. So I do help them . I focus

2:25

on the writing and the brand storytelling

2:27

, training and coaching . My

2:30

business itself was really built on

2:32

empathy and the desire

2:34

to eliminate frustration for business

2:36

owners , leaders and nonprofits

2:38

. I really seek ways to simplify

2:41

what has been unnecessarily

2:43

complicated , using proven systems

2:45

to achieve results . Yeah , there's plenty

2:48

of information out there , lots

2:50

of people trying to tell you that this is how you do it

2:53

and it just is conglomerate

2:55

of mass . So I

2:57

try to simplify all that .

2:59

And venture . The website and your team did a great job

3:01

in connecting and I love the language

3:03

. Unnecessarily complicated , Just

3:06

like hashtags . So if you're listening and watching , how

3:09

many times do we unnecessarily complicate

3:11

things anyway ? I mean , so

3:13

can you unpack that for a second ? What do

3:15

you hope each other's face to build to hit ? Let's talk about

3:17

unnecessarily complicating the

3:19

brand story . What do you mean by that ?

3:22

Well , it doesn't take much to

3:25

confuse me . So

3:28

, to be honest , I have a tendency

3:30

to become very overwhelmed and

3:32

I want to do a lot of things at once . I

3:34

learn so many things and just

3:36

from my own experience when I've

3:38

tried to do something , even from my own business

3:41

you do have so many people

3:43

out there . They're all experts . They're

3:45

all telling you this is the way you do it , this worked

3:47

for me , do it this way and

3:49

it'll be fine , and I found that

3:51

that's not true because I'm not them . I

3:54

mean , great that it worked for them , but

3:56

it's not like that for everybody . And

3:58

there are so many systems . You know you have

4:00

software for all kinds of things . I won't

4:02

even get into what I've been trying to do with

4:05

my own business , but I have learned so many software

4:07

programs lately and

4:09

I feel like we are

4:11

under so much stress as it is , and

4:14

when you're trying to run a company , whether it's a

4:16

for-profit or nonprofit , you're

4:18

already strapped . You're probably doing

4:21

multiple roles in

4:23

your organization and

4:25

To me it's as if somebody

4:27

has one more thing added to

4:30

their stress , and I don't like that . And

4:32

so for me I look at it as how can

4:34

I alleviate their stress . How can I not

4:37

be that ? One more thing that creates

4:39

havoc and that creates stress and

4:41

so that's how I really design my business

4:43

and my programs too

4:46

is looking at it in that sense that

4:48

I personally don't have time

4:50

for complication . I don't even

4:52

have 40 hours a week to work

4:54

, so I get

4:56

that so many people have other things

4:59

that they're dealing with to not just work

5:01

related , but maybe they're dealing with personal

5:03

things at home , maybe they're

5:05

caregivers , maybe they have

5:07

their spouses just lost a job

5:09

, or do you know ? They're dealing with something that

5:12

they don't need all of this and they don't have a lot of

5:14

time , and so that's kind of how I built it

5:16

is . I don't have that time either , and

5:18

I don't have time to have

5:21

, you know , these massive

5:23

, in-depth , complicated

5:25

systems to follow . I just

5:27

don't have that . So that's what I looked

5:29

at is how can I make it easier For

5:32

my clients , and for other people too

5:34

, that we can get through this together , so that

5:36

my goal , ultimately , ron , is

5:38

at the end of working with

5:40

a client and hopefully it's long term , but at

5:42

the end of doing something together , they sigh

5:45

and relief and think I should

5:47

have done this sooner . That's the impression

5:49

that I I want to leave with them . That's my goal

5:51

.

5:52

Yes , yes , phenomenal being able

5:55

to make it less complicated and

5:57

people feel like there's a sigh of relief at the end

5:59

of it . You spoke a lot . You know I did

6:01

the research in your team , sent information over . You know

6:03

, one of the things I want to be able to tie together . You

6:05

know people want to tell their story and

6:08

then people say be authentic . Can

6:11

you really be in telling your story

6:13

?

6:14

There are . Yes , I'm glad . I glad that

6:16

you brought that out , and it's kind of interesting because

6:18

you probably noticed too , even on social media

6:21

, on a LinkedIn , right that's supposed to be the business

6:23

kind of social media where people

6:25

are kind of bearing their soul

6:27

a whole lot deeper . Maybe

6:31

they should and I'm not saying you

6:33

have to keep everything to yourself . I mean , obviously

6:36

, mental health , emotional health , psychological

6:39

strain we're all dealing with . All of us have

6:41

something . You know , all of us have baggage

6:43

, all of us are dealing with something , but how

6:45

much of it do you express

6:47

? And I think that's kind of interesting . And when it comes

6:49

to our authentic story

6:51

, you're trying to create a story

6:53

where you can connect with people , but

6:56

then you have to look at what is my audience

6:58

and am I connecting with right

7:00

people ? So the simple

7:02

answer to how authentic and real should your

7:04

story be ? The first thing I would

7:07

say is avoid giving people that ick feeling

7:09

. You know , don't , don't

7:12

tell them too much . You know , don't give so

7:14

much detail , anything that

7:16

makes people squirm when

7:18

they read it or they hear it . Those

7:21

are the things that you really want to avoid . And

7:23

if you want to know , is this getting

7:25

to , you know , really up and

7:27

somebody ask somebody and I don't mean a friend

7:29

or family member , because they know you , but

7:32

maybe another colleague or something say hey , how

7:34

does this make you feel when you

7:36

read this or you hear this and let them give

7:38

you their honest answer if you really need to know

7:40

. And another thing too is

7:42

avoiding exploitation , whether

7:44

that's of yourself or Somebody

7:47

else . You know that can kind of come up , especially

7:49

with nonprofits . We see the commercials

7:52

on TV . I have certain feeling

7:54

was a something that I see on TV

7:56

and I think , boy you , just really to me

7:58

it's exploitation . But you

8:01

know , I guess maybe it works for them . But

8:03

even exploiting yourself , you know

8:05

again , if you're being honest

8:07

about something , it depends on what it is , whatever

8:10

your platform is . But you still have to be

8:12

very balanced with how you do

8:14

that . So you just want to avoid totally

8:16

exposing yourself . You can still be honest

8:18

. Just be careful with how much you're exposing

8:20

. So , really , when you're trying to be authentic

8:22

, that is when you share the

8:25

why and that's my favorite word is the why

8:27

, it's your personal story . With balance

8:29

you talk about what you do

8:31

, who you do it , for which audience

8:33

, why it's going to be important to them how

8:36

they benefit from

8:38

your story and how it's going to help

8:41

them , or what you do , how that's going to help

8:43

them . It's okay to talk

8:45

about your mistakes and your missteps and your

8:47

journey . That's kind of interesting

8:49

for us because then we say , okay , that's a human

8:51

being you know , we

8:53

do need that . We want somebody that we can relate to

8:56

. But when you share that , talk

8:58

about what prevented you from

9:00

doing what you knew needed to be solved

9:02

and the hurdles that you had to overcome

9:04

. Also , was there an aha

9:07

moment . I love that , that aha moment

9:09

, that moment of truth that led

9:11

you to a decision for your business

9:14

. But also talk about your solution to

9:16

whether it's a podcast or other things

9:18

that I've read . All they do , they decide they're going to spill

9:20

the beans , but then they leave it , and

9:22

that is that ick feeling and I'm like , okay

9:24

, now what ?

9:25

Yes , absolutely .

9:28

So you know you need to talk about

9:30

the solution . You want to talk about

9:32

what made you realize your solution

9:35

and how does your audience again fit

9:37

into that solution . So it's good to

9:39

share the answers that you discovered

9:41

and that's what's going to make you unique , because your

9:44

answer isn't going to be the same as

9:46

your competition .

9:47

Yeah , absolutely yes , yes .

9:49

You being you , you being authentic , what

9:52

you went through , your struggles and the solution

9:54

you came up with . Nobody else has that , just

9:56

you . So that's how you can be authentic .

9:58

Awesome , awesome , phenomenal information of

10:01

how do you do it in an effective manner that's

10:03

working for the people you're trying to reach . Over

10:06

the years , things have changed . You've shifted and

10:08

you had to figure out your story . Can

10:10

you share where people can get

10:12

it ? And I think that you know sometimes we make it look

10:14

easier than it is the struggle of really

10:16

trying to figure out what is your story and how do you

10:19

really put it together where it resonates

10:21

with you and it resonates with the people that you're

10:23

talking about . What are some challenges that you're

10:25

trying to get your story right ?

10:27

Sure , I go back to that why

10:29

you know , and

10:32

also your passion and

10:34

your purpose . So what I like to look

10:36

at and I had to do this with myself , too , because

10:38

I'm starting to tell my brand story now and

10:40

I'm doing an increments on LinkedIn and through

10:42

my newsletter too , because you know

10:44

, if I'm trying to help people to do this for them

10:47

I said you , man , I need to do this as well

10:49

, and so it helped me to realize

10:51

, you know , take some bravery to do that

10:53

, and you know a lot

10:55

of courage , but do it in a way , too

10:57

, that you want it to resonate with people

11:00

, you want them to see you as authentic

11:02

and a human being , but that

11:05

you overcame things , and I

11:07

think that's kind of the biggest thing . So I'm trying

11:09

to show people that my

11:11

business is about empathy and

11:13

that I can relate to them and I want

11:15

them to see that , but I have to show them that with the

11:17

story . So when I help

11:19

others to recognize

11:21

their brand story is I

11:24

ask them to think about their passion

11:26

, why they started their company

11:28

, their business , their nonprofit

11:30

, in the first place . That's always

11:32

the key starting point , because you

11:35

had a deep desire

11:37

to change something . So what

11:39

was that ? What was that desire , what was the

11:41

need that you recognize ? So

11:44

reflect on why

11:46

and how you started , first of all , and

11:49

then think about why . Are you the right person to

11:51

bring about the change ? What is it that you can

11:53

offer other people ? And

11:55

so sometimes that stems from personal experience

11:58

. We'll tell people about that experience

12:00

and , again , as we mentioned , be balanced , of course

12:03

, but share the experience to highlight

12:05

why you're the right person , why

12:07

you got involved

12:09

in that change or position , to

12:11

be able to provide something of need in

12:13

the first place . Some people start

12:16

their company or products because

12:18

they recognize there is a need for something

12:20

that didn't exist or that through

12:22

their research and trial and error

12:24

, they made it better . Right , and

12:27

a lot of us will do that . They'll say we're not me , I'm

12:29

not that good , but

12:33

I think about that show . I love that on the History

12:35

Channel . The Food that Built America , the Brands

12:38

that Built America those are just

12:40

some of my favorite documentaries , but

12:42

it's always interesting because these

12:44

geniuses will see something and say

12:46

you know what ? I can make that better and this is how

12:48

. I'm gonna do it . So that's really with anything

12:51

that you can do is you just recognize , okay

12:53

, there is a need here . But I can take that several

12:55

steps further . This is why and

12:57

even with a nonprofit too a lot of times people

12:59

start a nonprofit because there's a great need

13:01

for something specific in their community that

13:04

isn't yet there . So everybody

13:06

wants to share that story by

13:08

being personal , by being authentic

13:10

, because that's who people are drawn

13:12

to . They're drawn to the real person

13:15

. They need to see themselves in your story . So

13:17

, as you're telling your story whether it's on your website

13:19

, social media content

13:21

marketing , your newsletter , anything

13:24

like that you're kind of doing it in

13:26

snippets according to that audience

13:28

. But knowing your own story is

13:30

going to give you options and clarity

13:32

as to what you should share and

13:34

where . But something interesting I've

13:36

noticed and I want to point this out to , because

13:39

I have noticed that

13:41

when it comes to brand storytelling and

13:43

storytelling , that the lines

13:45

are blurring . There's actually a difference

13:47

between the two , and so I just want to

13:49

make sure that when I talk about brand

13:51

storytelling and people hear that they understand

13:54

what that is and what

13:56

the difference is . And so , just in

13:58

really bullet point nutshell

14:00

here , brand storytelling

14:02

is identity . It's related to

14:05

an organization's

14:07

values , their mission

14:10

, their vision . And even if it's

14:12

an individual say , an author , an author

14:14

brand story , it's still

14:16

related to your identity

14:19

, to your values , and

14:21

that's something that doesn't change

14:23

. Your values don't change . So brand

14:25

storytelling is interesting because it's really long-term

14:28

, it's long-term engagement , it's building

14:31

trust and brand

14:33

storytelling , especially in an organization

14:36

, does involve leadership , because

14:38

they are representative of

14:40

the story of the organization

14:43

, so they have to be involved and

14:45

it's about personalizing

14:48

your connection with your audience recognition

14:51

. And when you think about it in the concept

14:53

of building a story , as you

14:55

would as a writer , brand

14:57

storytelling is more about the theme

14:59

, which is your overall arc

15:02

, rather than the plot , which

15:04

is really involving characters and what they do

15:06

. Now , storytelling is

15:08

similar because it's an offshoot of

15:10

your brand . You are telling stories about

15:13

your brand , but it is the act

15:15

of communicating your messages

15:18

. It's more marketing . It's

15:20

related to an

15:22

event or a program

15:24

specifically , as opposed

15:27

to the overall business . And

15:30

where brand storytelling is long-term

15:32

, storytelling is more short-term because

15:34

, again , it's marketing and

15:36

it's related to something specific and

15:39

it can change , whereas , as I said , the values

15:42

do not change . So there is a

15:44

difference with those two the brand

15:46

storytelling is long-term identity building , trust building

15:49

, engagement and then , the storytelling

15:52

is the very specific programs , the

15:54

events that you have , things like that within

15:56

your organization . So I just want

15:58

to make sure that people are clear on

16:00

the difference between the two . Yes , yes .

16:03

It actually helped me be clear on it as well . When

16:06

you look at storytelling and company culture

16:08

, how does storytelling

16:11

impact the culture of a company ?

16:12

Absolutely good question because

16:15

my heart is still in internal communications I

16:18

just really feel for the people

16:21

who help run an organization

16:23

. It's all the staff , it's everybody . And

16:26

if you tell your brand

16:28

story , well , it should be done in such a

16:30

way that the right

16:32

people are trying

16:35

to get in , yes , that they want

16:37

to work with you , that

16:39

they believe in what you're doing . And

16:41

that can be not just nonprofit but

16:44

that can also be for commercial businesses as well . People

16:47

can see themselves and see a future with you because

16:51

they absolutely believe in your business

16:53

, not just the product , because the

16:55

products can change and in fact the people

16:57

in the business can change . But what

17:00

is the business represent , what is the identity

17:02

of that business ? And

17:04

so that helps to draw the

17:07

people that you need to represent

17:09

you in that business . And so

17:11

that's really something to think about . Is you're

17:14

just creating , in a way , you're just

17:16

kind of creating that safe space and

17:18

you're building that culture based on

17:20

that . And I've seen that , and I know you have too , ron

17:23

where you've been in certain organizations

17:25

, small and large , and

17:27

you can tell by the attitude

17:29

of the people who work there what

17:32

that business is all about , just

17:34

based on them . And

17:37

so if you have employees

17:39

who are upbeat , they're productive

17:41

, they're in a good mood , they enjoy

17:44

coming into work , then

17:46

and you can tell they get along right

17:48

, there's no cattiness , everybody's getting along and

17:50

everything's great . I mean , everything's going to

17:52

have its challenges too , but how are

17:54

they dealt with ? You know , if they're dealt with very

17:56

diplomatically and they're dealt with well , you

17:59

really have a culture of

18:01

people that represent

18:03

who you are , that really represent

18:06

your brand , and that's what you're looking for . So

18:09

you know , if you have an organization

18:11

where people are clashing and there's

18:13

a lot of problems , well , first and foremost

18:16

it's communication , I always say , and second

18:18

it's leadership . You have to look

18:20

at what's going on . So that's why I said earlier

18:22

that your brand story really

18:25

involves leadership . If you have

18:27

a company where the

18:30

C-suite executives or the

18:32

board of directors , if they're not in , you

18:35

know , if they don't see the importance

18:37

of this and they're not supporting

18:40

it , then other people are going

18:42

to just follow them , you know

18:44

, and they're not going to feel like it's

18:46

worth supporting either and that it's

18:48

not important . So it really is . That's

18:51

how serious that is is . If you really want your

18:53

business to thrive , then

18:55

you need to make sure that your leadership

18:57

supports that and supports

19:00

who you are in your brand and

19:02

your culture .

19:03

Yes , yes , I mean , if you're going to change it down , how do

19:05

you get leadership to buy in and be able to advocate

19:07

for it ? So , when you think of brand

19:10

storytelling , what is an effective

19:12

way to do it and what are some of the ineffective

19:14

ways to do it ?

19:14

if you will , Well , aside

19:17

from some of the other things I mentioned , where there's

19:19

a bit of a crossover there is that you

19:21

know they have to understand that telling the

19:23

stories of their program

19:25

, for example , that's not their brand . So those

19:28

are some things . Some other things too , though

19:30

, when it comes to , you know , good

19:32

storytelling versus poor brand

19:35

. Storytelling is not your logo , it's

19:37

not your website design and

19:39

it is not a sales pitch .

19:41

So you just made everybody change their story . Johnna

19:43

, it's not your website , it's not

19:46

your logo , those things that you could put together

19:48

. It's not those things .

19:50

So what is ?

19:50

it .

19:52

Yeah , well , good brand storytelling sets

19:55

expectations , it

19:57

clarifies your message , it

20:00

highlights your vision , it

20:02

emphasizes your motives and

20:04

it also motivates your audience to support

20:06

you and to give you your business

20:08

. So I said , it's not a sales pitch , but

20:11

you are able to bring

20:13

in loyal supporters and

20:15

to increase profits because of your

20:17

story . You know people just want to do this

20:20

or compelled and good brands storytelling

20:22

is about your audience . It's showing

20:25

them that you're interested in solving their

20:27

problem because you get them , you

20:29

understand their problems and

20:31

I had mentioned earlier , you're taking your audience

20:34

on a journey . You know you want

20:36

them . It's as if you're walking

20:38

on a trail with them if you like hiking and

20:41

you're pointing out all the beautiful things around

20:43

you and you're talking about it and you're relaxed

20:45

and You're both

20:47

eager to get to the end of the trail to

20:49

see what's there . That's the kind of anticipation

20:52

you're building with your

20:54

audience on this journey , so you're focusing

20:56

on something that's meaningful to them and You're

21:00

showing them that you're making

21:02

them a promise but you're

21:05

also capable of fulfilling it . So

21:07

that's a big part of our story too , and

21:10

so the call to action , if

21:12

you will , is a whole lot easier because

21:14

, as I said , it is not a sales pitch

21:16

. You're really inviting them to

21:18

do something . You're inviting them to Sign

21:20

up for your newsletter , to visit your website

21:23

, to set up a call and then

21:25

, of course , you're promising them something

21:27

. Maybe it is a special offer if they

21:29

accept your invitation . So any sales

21:32

in that would be very soft . But

21:34

again , the story of

21:36

your company and what's

21:38

going to draw people to them is

21:41

the uniqueness of your story that

21:43

you're showing them . So it's really a

21:46

compliment to your long-term

21:48

trust engagement that you're trying to build

21:50

with your brand , and so people

21:52

trust your brand , which takes time

21:54

, right , you can't trust somebody overnight . That's

21:57

why I said it's a journey , but the people are

21:59

gonna learn to trust you and your storytelling

22:01

really is the icing on the cake that entices

22:04

them to indulge . That

22:06

was good .

22:10

Record . It's recorded , so we get to come . As we

22:12

come to close , really on here one of three things that you

22:15

leave , or tips for people to get better at

22:17

their storytelling , or brand storytelling , either

22:20

, or which you know . A lot of entrepreneurs listen to

22:22

the show and they're figuring out how to get their messaging

22:24

out or the image out or what they do out . One

22:26

of three tips that you can entice them with , just

22:28

to get something started to be better at the storytelling

22:31

for their companies . Yeah

22:35

, well , again , I always go back to that . Why , why

22:37

did you ?

22:37

start this story . I always go

22:39

back to that why , why did

22:41

you start this in the first place ? What is your passion

22:44

? And I bring that up because I think over time

22:46

we forget that . You know , we get so involved

22:49

in the day-to-day activities of running

22:51

our business that why

22:53

kind of gets pushed to the side and

22:55

it's normal . So revisit that Front

22:58

time to time and look at that . First of all

23:00

, why did you start your business ? What is your passion

23:03

? What are the challenges that you've personally

23:05

overcome that

23:07

you are now in a really good position

23:10

to say , hey , this is a solution We've

23:12

come up with and I know it can help you , because it's

23:14

helped me , it's helped my family , it's helped my friends

23:16

, you know , whatever that might be . And

23:19

to , speaking from experience , you know we get very

23:21

passionate about our own stories . We

23:24

can go off on the tangent and we're very

23:26

easily can talk about ourselves , but

23:28

you have to pull back and say , but what is it about

23:30

my audience and people that I'm trying to

23:32

reach ? What is it they're interested in ? What

23:35

is important to them Because

23:37

, again , you're trying to build trust . So

23:39

you know you don't want to be in a position

23:42

where you're overpowering people , you're sounding

23:44

condescending Maybe you have

23:46

to be very , very balanced with that

23:48

or arrogant or pretentious those

23:52

turn me off personally . So

23:54

you know you have to be . That's not nice . You

23:56

came up with the solution , but talk about that

23:58

and talk about your mistakes , you know . I mean

24:01

maybe it took you 10 years to develop

24:03

this because of you know some of

24:05

the missteps that you took . So think about

24:07

those things . But definitely

24:09

your passion , your why and

24:12

the hurdles that you had to overcome

24:14

and who your audience is .

24:16

Yes , yes , phenomenal tips . Thank you

24:18

, john . If people wanted

24:20

to reach out to you . What's the most effective

24:22

way for them to make contact with you ? How do people

24:24

reach you ?

24:26

My website would be the first one

24:28

that I'd send people to at jmlacycom

24:30

. All the information is

24:32

on there about what I do and my programs

24:34

and a way to contact me . They're

24:37

more than welcome to email me as well

24:39

. That should be on there . Sign up for my

24:42

newsletter . I try to keep people posted

24:44

on you know , all things related

24:47

to writing and storytelling and

24:49

as a bonus , this is brand new . Let's

24:52

put it up about a week ago , but there's a free download

24:54

if you sign up for my newsletter 10

24:57

questions that you should be asking to

24:59

come up with your brand story . So

25:01

that is yeah , I'm very proud of it .

25:03

There's some giveaways .

25:04

Yeah , people love giveaways , so and I don't do cheap

25:06

, ron

25:09

. I put a lot of time and effort into this one

25:11

, so it's very nice and you can even do it on your

25:13

computer . You don't even have to print it if you don't want

25:15

to . It's set up like a form . So I would encourage that and

25:18

also reach out to me on LinkedIn . I'm very

25:20

active on LinkedIn and if you

25:22

want to connect , reach out to me there at JMLAC

25:25

somewhere . I'm on LinkedIn , but

25:27

my website has a link . My website has a link

25:29

, so you can certainly do it that way .

25:31

Yes , yes , if you can't find the there , reach

25:33

out to me . I'll be happy to put you in touch with

25:35

her . You know I know how to find her . I

25:37

have contact information . Thank you

25:39

, john LaPorte , for coming on the show . Thank

25:41

you for sharing , thank you for the insight

25:44

, and to see a female in business and

25:46

the challenges that you go through and still stand

25:48

in the game is what I call it . And you continue

25:50

to put your helmet on and you show up on the field and you play

25:52

. So thank you for being a good supporter but also

25:54

a friend in this phase of entrepreneurship

25:57

, because it gets lonely as an entrepreneur . For

25:59

those of you that are thinking about entrepreneurship , if

26:02

you're doing it because you don't want to work for anybody

26:04

, get rid of that mindset . You're going to be working for

26:06

a lot of people . Yeah , that thing of

26:08

not working for anybody is not real about entrepreneurship

26:10

. Someone's misled you . But thank you

26:12

for joining us on Unpack with Ron Harvey

26:14

. We release every single Monday a new episode

26:17

. We get ready to turn it to 60

26:19

. I think we have at 57 right now . So

26:22

, people , there's a lot of content out there on our website

26:24

, a lot on our stream yard , phenomenal

26:27

guests that have came on and shared a lot

26:29

. Go back and check out the podcast . Go

26:31

to the site and pull up it , whatever one you want

26:33

. Reach out to those people , ask me questions , but

26:36

we're going to wrap it up here . Ron Harvey , the

26:38

vice president , chief operating officer for

26:40

global core strategies and consulting a

26:43

leadership firm , everything around leadership

26:45

and people and supervisors . We love

26:47

it , we enjoy doing it and we want to be a partner with

26:49

you . So feel free to reach out to us on LinkedIn or

26:52

on our website . So thank you all for joining

26:54

Lacey , john and I . I call her Lacey

26:56

, sometimes then I call her John , so it depends on how

26:58

we're feeling that day , but thank you for being

27:00

with us . Thank you for sharing so much information and

27:03

for everyone that's out there , find someone

27:05

that you can connect with to help you keep going

27:07

and when you lose your ability sometimes

27:09

, let someone else give you energy

27:12

until you get yours back . If you lose

27:14

your confidence , let someone else give you

27:16

confidence until you get yours back . If

27:18

you're not believing , find someone that believes in you until

27:20

you get it back to . Everybody goes through

27:22

something . It's just a matter of what we're going through and what time

27:24

we're going through it . As you said , john , we

27:26

all are dealing with something and that's the true statement

27:29

. So please hashtag , don't

27:31

do it alone . Find someone to help

27:33

you out . Again , we're signing off and thank you all

27:35

for joining us for this podcast of

27:37

Unpacked with Ron Harvey .

27:39

Well , we hope you enjoy this edition

27:42

of Unpacked Podcasts with

27:44

leadership consultant Ron Harvey

27:46

. Remember to join us every Monday

27:48

as Ron Unpacked's sound advice , providing

27:51

real answers for real leadership

27:53

challenges . Until next time , remember

27:56

to add value and make a difference

27:58

where you are or the people you

28:00

serve , because people always

28:03

matter .