Heidi Thompson has released a book all about being unpopular! Check out the website and grab the book here or get it straight from Amazon!Auto-generated Transcript[00:00:00] Welcome to the unpopular podcast Josh with us here. Your host. And today's episode is about someone that is running an unpopular business but also they help people walk down that path towards unpopularity that is building a niche business. This is so of the wedding industry. But I hope it applies to people outside of as well as the unpopular podcast the whole unpopular deal. It's not just about wedding industry people it's about everyone building a missional business. So in this building their business hopefully business be sustainable excitable. And so I thought that today's guests could just introduce herself. [37.5][00:00:37] I'm Harry Thompson and I hope wedding professionals grow their businesses without going crazy in the past US going crazy. [8.1][00:00:46] The fun part. Like why. What all the psychologist going to do when we put them out of work. That's terrible. I feel sorry for the psychologists. [12.4][00:00:59] Well what what led you into you into helping what business businesses like what is your what is your Genesis What does your Wikipedia page look like. [6.1][00:01:06] So it all pretty much started when if you want to go way back on I was in college I were working on events fundraising events for the last time for nonprofits. And I loved it and I loved everything about the events the marketing of them because I was involved in both. [17.8][00:01:25] And that led me to you know different jobs in the non-profit world but also branching out into the wedding world where I worked as an assistant to a wedding planner and I have all the respect in the world for wedding planners. [13.8][00:01:39] It's too high stress for me. I'm not my thang by I always really loved the wedding and the service that was a really interesting creative industry. So. [12.2][00:01:52] I go about my life I'm living in England and working in different marketing jobs. [7.3][00:02:00] And I notice there is this gap in the market in the U.K. where what's coming out of the wedding media it's very fluffy in Fairy Town. But that was the exact opposite of what I saw most of the market going out there. So I created an alternative wedding fare to bring the quirky non-traditional couples together with quirky traditional vendors. And that was where. A smattering in the face that not everybody reads marketing books cause they're fine in that I could actually help these exhibitors that I was spending my time coaching to make sure they got more out of the event where during their marketing and their businesses in a broader way the wedding industry is such a beautiful unique one and I'm sure there's other industries that are like this. [57.5][00:02:58] But but what I've found so just captivating about the winning industry is that you've somehow got all of these solar panels these these solar operators and maybe say maybe it's a husband wife maybe it's a solo with one or two staff but all these very small micro businesses that are so heavily driven by a passion like you cannot operate in the wedding industry. If you are just if you are pure capitalistic money driven by your you you just don't roll and then we need this very secret these really small market businesses with these really passionate really creative people and they are just giving it all they've got and their clients are also equally passionate like there's not many impassionate brides and grooms but most people are. Well actually I want to say every single person is planning the best wedding ever. And so there's these mixes of passions and excitement and. [57.9][00:03:57] And what is severely lacking is some business acumen and I suppose you've you've really identified that you and I...