Ryan Buckley and Nico Canova from Scripted.com interview Alexandra Rynne, Associate Content Marketing Manager in the Marketing Solutions team at LinkedIn about how small businesses can better marketing themselves using the world's largest employee directory. Show Notes:- Rynne builds her brand by immersing herself in marketing, blogging about what’s important to her audience and working with great mentors.- Rynne shares insights into how SMB marketers on LinkedIn can achieve success, including the importance of images, data testing, content repurposing and using paid content.- Rynne explains how she frees up time to write and how she learned to say no, which involves focusing on key metrics she must meet and doing more with less.See more at https://www.scripted.com/cpt-resources/build-audience-linkedin-alexandra-rynne/.