Krista Snelling, President and CEO of Santa Cruz County Bank that focus on developing long-term relationships, providing responsive customer service, problem-solving, and direct access to decision makers. Since opening in February of 2004, Santa Cruz County Bank has made a commitment to be an environmentally aware and conscientious business.

Here are some key moments from our conversation:

• Brief introduction of yourself and your company. (00:45)
• Where you started in your career and where you landed now? (04:45)
• What did you love about your job and how did you know you love it when you’re in it? (09:50)
• How to deal with people? (10:52)
• How would you describe your leadership and style? (15:24)
• Bond and make a connection with people. (20:11)
• How would you describe your true north as a leader? (21:00)
• Transition that you made both in new company and as a first time CEO. (27:54)
• What was your strategy coming in to make that transition? (32:45)
• How did you prioritize where to start? (36:54)
• Some of the challenges you faced along the way? (41:18)
• One of the biggest challenges senior leaders face. (47:57)
• What helps you rejuvenate? (53:43)
• One key piece of advice to the listeners. (54:43)