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Identity Mini Series Ep 2: A Blend of Solutions

Identity Mini Series Ep 2: A Blend of Solutions

Released Wednesday, 22nd September 2021
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Identity Mini Series Ep 2: A Blend of Solutions

Identity Mini Series Ep 2: A Blend of Solutions

Identity Mini Series Ep 2: A Blend of Solutions

Identity Mini Series Ep 2: A Blend of Solutions

Wednesday, 22nd September 2021
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In the second episode of our Identity Mini Series, identity partners from around the world explain how their solutions work, how they're helping advertisers and publishers in the cookieless world, and the innovative ways they're thinking about consumer privacy in the digital world.

1:30 -- Guest introductions5:00 -- With the deprecation of the cookie on the horizon, how do your solutions help support buyers and sellers, and help them continue to meet their business goals and move forward in the new world without cookies?13:38 -- Some buyers are concerned that scale and reach are going to be greatly impacted in this cookie-less world. What do you think?19:33 -- What advice do you have for our listeners, whether they're the buyers or the sellers, or the agencies or the partners? What advice do you have for them about how to implement new technology and solutions into their existing strategy, keeping in mind how complex it can be?

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