In our final episode of our four-part mini series we will hear from our publisher clients around the world, who are taking steps to offer support for buyers in a cookieless world and how close collaboration across the programmatic ecosystem is key to keeping the open internet alive.

2:41 -- We know the cookieliess world is coming... what are you doing to prepare and what is the most important objective for you this yea7:38 -- What are some of the challenges that you think marketers and publishers will have when the traditional identifiers go away and how are you looking to overcome some of these?12:50 -- Do you think the changes have brought marketers and publishers closer in terms of their relationships?21:32 -- First party data is only going to get more important. How are you looking to scale your data strategy and achieve cross-site and cross-channel demand at scale?28:10 -- What are you most excited to see happen in the programmatic space over the next 18 months?