The strategy surrounding ecommerce is quite a big (and broad) topic. In order to understand ecommerce strategy, we first need to lay down a good foundation. This episode will cover the best practices and basic concepts of ecommerce user experie

Skills Development (During a Pandemic)

Apr 16th, 2020 13m 15s

Do you find that you have time on your hands due to COVID-19? If so, then there are plenty of available (free) resources out there that you can use to develop your skillset. Whether you’re just looking to learn more about core subjects or want

The Art of Asking Good Questions – Rebroadcast

Sep 10th, 2019 16m 46s

Hey everyone – today’s episode is a rebroadcast called The Art of Asking Good Questions (originally episode 7). In this episode, we explore opening, exploration, assessment, and closing questions for strategy workshops. To keep workshops on tr

Ramping up on Client Accounts – Part Three

Jul 20th, 2019 30m 12s

This episode concludes the Client Acclimation framework and the Ramping up on Client Accounts series with Part 3. We will cover the Community and Collaboration phases that make up Day 2 of the process. For instance, we’ll dive into online commu

Ramping up on Client Accounts – Part Two

Jun 26th, 2019 20m 5s

Having access to lots of information is great. But how do we harvest good insights from all that information? Then how do we organize it to make it useful? Today, we’re continuing our series on Ramping up on Client Accounts. We’ll share a proce

Ramping up on Client Accounts – Part One

Jun 19th, 2019 22m 28s

Do you have a process for ramping up on client accounts? Can you learn about a new industry or market in less than a week? I’d like to share a framework that I call Client Acclimation, which consists of Construction, Cognition, Community, and C

Exercises to Drive Design Direction

May 29th, 2019 16m 38s

We all know it can be difficult to get a consensus with your client stakeholders on design. Team members can argue over trivial elements like an image or color. Instead of wasting valuable project time and budget in design cycles, workshop with

How to Perform a UX Audit without Analytics Data

May 19th, 2019 21m 1s

Performing a UX Audit can be a really fun task. But it can also be daunting if we don’t have any analytics data. So how do we help clients that come to us who need to improve their websites, but there’s no good data to go off of? Don’t fret – t

Creating Custom Web Proposals

Apr 30th, 2019 25m 19s

Creating custom web proposals can be tedious. Here's a guide I'd like to share to help you produce better creative material for your prospects.

The Solutions Strategist (Strategy Talk with Patrick Richardson)

Apr 11th, 2019 22m 30s

Today we chat with Patrick Richardson, the U.S. Managing Director of hedgehoglabs.com - his background includes advertising, marketing, design, mobile apps, and much more. Topics range from agency life to team-building, the inner workings of a

Understanding Conversion Rates

Mar 29th, 2019 18m 21s

There are so many factors and variables that determine the performance on our website conversion rates. Today, we'll talk about factors within our control, factors outside our control, manipulation of conversion rates, and finally touch on opti

Strategic Roadmapping – Part Two

Mar 11th, 2019 19m 42s

Today, we'll cover the continuation of Strategic Roadmapping by going over the last two phases: Identify Ideal State and Roadmap. Feel free to follow along with the Trello Board (https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcas

Strategic Roadmapping – Part One

Mar 1st, 2019 26m 33s

For this podcast episode, I have created this Trello Board (https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast) to visually display and help with the phases of roadmapping a web engagement (i.e. website, web project, digital pro

Project Scope Development

Feb 6th, 2019 26m 34s

I’m excited to talk about Project Scope Development today – it’s a process to determine and document a list of specific goals, deliverables, tasks, price estimates and timeline estimates for a web project. Every project will be different, but t

The Digital Strategy Matrix

Jan 23rd, 2019 18m 38s

In this episode, we talk about the Digital Strategy Matrix, which we’ve designed to help structure digital strategy. If we understand all the elements and variables of strategy, and the tactics which can get us closer to our results. Then we ca

unSTRATEGIC – Upcoming – Teaser

Jan 8th, 2019 2m 55s

Hey guys, we are back with Season Two of unSTRATEGIC - The Podcast about Digital Strategy.We are going to look at holistic strategy and start tying things together while diving deeper on the tactics digital strategists use to effectively show

The Flexible Strategist (Strategy Talk with Matt O’Bryant)

May 10th, 2017 25m 56s

Meet Matt O'Bryant, Director of Strategy at a Providence-based web agency.

The Art of Asking Good Questions

Apr 19th, 2017 15m 23s

There are different types of questions you should be asking in your strategy sessions: Opening, Closing, Assessment, and Exploration questions.

The 3am Writer (Strategy Talk with Aileen McDonough)

Apr 5th, 2017 28m 38s

Meet Aileen McDonough, she's the owner of 3am Writers (http://www.3amwriters.com/), a creative communications firm based in Rhode Island. Listen to our strategy talk.

Strategy in Account Management

Mar 22nd, 2017 34m 11s

Let's talk about strategy in Account Management

The Millennial Designer (Strategy Talk with Michelle Schulp)

Mar 8th, 2017 20m 57s

Meet Michelle Schulp, she's the owner of Marktime Media (http://marktimemedia.com/) where she makes design frictionless.

Creating Proto-Personas

Feb 22nd, 2017 19m 59s

Creating Proto-personas if you don't have much time or budget.

The Agnostic Technologist (Strategy Talk with Nikki Snow)

Feb 8th, 2017 20m 39s

Meet Nikki Snow, she's is an agnostic technologist using the tools at her disposal to create client solutions.

The Complexity of Strategy

Jan 25th, 2017 23m 56s

The inaugural episode of unSTRATEGIC - The Podcast About Digital Strategy. Strategy is a web of entangled layers that include disciplines, processes, philosophies, and tactics. Let's talk about the complexity of strategy.

Episode 1 Teaser

Dec 31st, 2016 2m 19s

Join us January 25th for the first episode of unSTRATEGIC — The Podcast About Digital Strategy. We'll cover the many disciplines, processes, and tactics of the tech/web/digital world.

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