How Charlotte Lloyd, Sales Director at Investment Monitor, views cold calling in today’s sales environment and how to do it *right.*

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Let’s start with an obvious (to us) statement: No, cold calling isn’t dead.

If you Google, “Is cold calling dead?” you’ll get a TON of hits (about 75 million, in fact).

And if you look at the “People Also Ask” section, you’ll see questions like:

- Is cold calling effective anymore?- What is replacing cold calling?- Do people hate cold callers?

Not the most positive grouping of questions. But while the public rhetoric on cold calling isn’t great, there’s a fairly large contingent of sales professionals that still heavily rely on cold calling to generate revenue.

One of those people is our guest today, Charlotte Lloyd.

She’s a heavy proponent and practitioner of cold calling and has been for a long time. The difference between Charlotte and the people who call for the death of cold calling lies in a few key traits: approach, mindset, and vision.

We tackle each of the above and more in our conversation with Charlotte. By the end, you’ll be excited to pick up the phone*

* Not guaranteed, but we’re pretty confident 😎

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💻 Charlotte's Episode Page: demanddrive.com/podcast/is-cold-calling-dead

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