The Freemium Business Model: An Introduction | Episode 14
Many companies use freemium models, including Spotify, Dropbox, Hinge, Slack, Asana, use the freemium model to capture users and convert them into paying customers by giving away their products for free. This episode takes a look at freemium and unpacks why so many companies are using it as a successful business model.
Chapters:
Get In Touch: danielmurraymarketing.com
Resources:
https://blog.hubspot.com/service/freemium
https://www.appcues.com/blog/best-freemium-upgrade-prompts
Harvardbusinessreview.org
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