Growth Success Story: Tinder | Episode 9
How Tinder sparked record-breaking growth with referral marketing and subtlety embraced an early product-led growth method to spike customer usage rates.
Chapters
1. Background
2. The Online Dating Market
3. Referrals, Early in the marketing journey
4. Positioning and Customer Psychology
5. Turning Addition Into Adoption
6. Continuous Growth
7. Monetisation
8. Pandemic Growth
9. Recap and Conclusion
Get in Touch: www.danielmurraymarketing.com
Full Article: https://www.danielmurraymarketing.com/free-marketing-resources/growth-marketing-tinder
References and Resources
https://www.referralcandy.com/blog/tinder-marketing-strategy/
https://digital.hbs.edu/platform-digit/submission/tinder-growing-the-critical-mass/
https://benchhacks.com/growthstudies/tinder-growth-hacks.htm
https://growthhackers.com/growth-studies/what-ignited-tinders-explosive-growth
https://en.wikipedia.org/wiki/Tinder_(app)
https://parantap.com/tinders-first-year-growth-strategy
http://www.businessinsider.com/jmp-securities-analyst-note-on-tinder-2015-4?r=UK&IR=T
https://techcrunch.com/2015/09/09/tinders-super-like-says-more-than-a-simple-right-swipe/
http://www.businessinsider.com/tinders-alternatives-dating-apps-hookup-2016-11
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