A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to create consistent innovation across dozens of cities and hundreds of venues. (Oh, and their venues? Yeah, they aren't technically venues...)

Follow @talligator_ and @jayacunzo

For speaking inquiries for Jay Acunzo, visit jayacunzo.com

Music in this episode partly provided by New York's legendary folk band, Cardboard Rocketship. Listen to them on Spotify.

Learn more about the craft of creating shows like this one for your brand. Visit MarketingShowrunners.com