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Episode 3 - The age of shredded attention

Episode 3 - The age of shredded attention

Released Friday, 28th February 2020
Good episode? Give it some love!
Episode 3 - The age of shredded attention

Episode 3 - The age of shredded attention

Episode 3 - The age of shredded attention

Episode 3 - The age of shredded attention

Friday, 28th February 2020
Good episode? Give it some love!
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Today, attention is one of the hottest products on the market, in addition to data. Our attention is exploited in ways we would find ridiculous only a decade ago. I don't bring too much news to the table; most of you know this fact. Most of you choose to do nothing because you don't understand the effects. And this is normal. None of us was prepared for this. The first step in getting to this type of resource for any company interested in your attention is building a habit that starts with teaching you a pattern. To teach you a habit, most platforms offer a random incentive - quick rewards for micro-interactions - post a photo, receive (maybe) likes, leave a comment, (maybe)someone (sometimes) will answer. A byproduct of this interaction is the fear of missing out - a great motivator for most of us. The fact that the random reward is in place makes everyone constantly check for the red badge that announces that someone cares for you. It is time to rise above this. In small steps the first step is to understand that your attention is being exploited.

Pay attention to your habits because someone already does.
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