Christina Inge is the founder of Thoughtlight, an award-winning Boston-based digital marketing agency that works with mission-driven companies and organizations. She also teaches in the Master's degree programs at the Harvard Division of Continuing Education and the Northeastern College of Professional Studies, where she helps to spearhead Husky Communications, the student-led marketing agency of Northeastern. She is the author of two books, Marketing Metrics, and Marketing Analytics, and Boston Business Women's Best Marketing Specialist of 2024.

Main Business Issues:

• People-pleasing tendencies

• Delegation struggles that lead to inefficiencies

Christina’s Key Insights and Takeaways:

• Christina recognizes that if she stops people pleasing, her company could scale to much bigger heights

• She also acknowledges the need for better tools and strategies to communicate expectations and accountability without resorting to avoidance tactics

• Christina is able to envision a future where she can fully leverage her creativity and leadership and recalibrate her approach to leadership and delegation

Connect with Christina

https://www.linkedin.com/in/christinainge/

www.thoughtlight.net