our Mistakes Companies Make in Defining and Casting VisionHave you ever read a book on management or vision which did not include a section on the importance of vision? It's hard to think of one. Vision-casting is a standard topic anytime management and leadership skills are discussed.As a C-Suite leadership coach and a business consultant, I've coached scores of clients through the process of articulating their vision and mission. I've worked alongside hundreds of others as they put a corporate vision into effect.From that experience, I've noted a pattern of recurring mistakes which people tend to make in vision-casting. In this podcast, I look at four of the most common ones:Failing to have clarity on the distinction between vision and missionChoosing a vision statement which is not particularly "envisionable"Reducing vision to little more than a slogan, motto, or taglineNot being rigorous in communicating their vision repeatedlyBecause corporate vision is so vital to success, putting it together well and communicating it properly is essential in any mission-driven organization.A transcript of the program may be downloaded at https://www.upsizeyourleadership.com/episodes.Learn more about your ad choices. Visit megaphone.fm/adchoices