The music business is in meltdown - and professional musicians are having to re-assess everything about how they sustain their livelihoods. If people simply won't pay £15 for a CD from the high street, what will they pay for? Recorded music is tending towards being ubiquitous and free(ish), but live music is tending towards high prices for a unique experience. In the face of these trends, how can the power of the internet - particularly broadband and social networks - be used to forge a new connection, both cultural and commercial, between musicians and their audience? With a new self-financed Hue And Cry album in his USB, Pat Kane set out on a journey with his brother Greg to find a new way to being 'Ourselves, Online'. This seminar tells the story of that journey, which might (or might not) end up happily ever after...