3 Ways to Optimize Your Podcast for Success 

The episode talks about why most podcasts fail and how one can build a successful podcast by optimizing different elements of it. Expert Neal Veglio explains the significance of the first seven seconds of a podcast and what hooks listeners. He highlights the importance of thinking about new listeners while creating content. Neal also discusses the need for podcasters to have a dedicated website and how to use podcast app show notes, episode author fields, and descriptions effectively for better discovery and SEO. He further talks about creating robust show notes, comparing them to blog posts, and how they can help in better search engine ranking. Lastly, he briefly discusses the role of appealing artwork in attracting listeners. The conversation is a deep dive into making podcasts more engaging, searchable, and successful.

00:00 Introduction and Guest Welcome

01:15 Guest Background and Philosophy

03:48 The Evolution of Podcasting

06:25 Why Podcasts Fail

09:11 The Importance of Strategy in Podcasting

10:22 The Role of Podcasts in Business

13:51 Optimizing Your Podcast

14:45 The Importance of the First Seven Seconds

19:34 Optimizing for New Listeners

22:57 The Importance of Brand Authenticity in Content

23:22 Optimizing Podcast Episodes

25:53 The Role of Show Notes in Podcast Optimization

28:12 The Power of SEO in Podcasting

32:20 The Impact of Podcast Titles and Descriptions

38:48 The Significance of Podcast Artwork

40:49 Wrapping Up: Final Thoughts and Contact Information

Connect with Neal:
Linkedin: https://www.linkedin.com/in/nealveglio/ 
Website: podknowspodcasting.co.uk 

Thanks for listening. 

Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/ 
X (Twitter): https://twitter.com/jumabannister