In this comprehensive discussion, Paul Stennett, co-founder of the podcasting agency Listeners to Clients, shares valuable insights into the world of podcasting and its benefits for businesses. With over 3 million downloads and extensive views on YouTube for his clients, Paul emphasizes the importance of loving the process, as podcasting can be a demanding journey. He highlights the engagement and conversion advantages of podcasts over other media, particularly emphasizing video podcasts on YouTube. By leveraging YouTube's platform and its desire for user retention, businesses can significantly increase their visibility and engagement. Paul also delves into the technical aspects of successful podcasting, including content repurposing, the strategic use of video, and the importance of starting immediately due to the impending market saturation. Key topics covered include maximizing YouTube as a video podcast platform, the intricacies of content creation and repurposing, and actionable strategies for business owners looking to start or improve their video podcasting endeavors.

00:00 Unlocking the Power of Podcasting: No Gatekeepers, Just Opportunity

00:14 Meet Paul Stennett: Transforming Podcasts into Business Success

00:35 The Secret Sauce to Podcasting Success: Love the Process

00:41 Why Podcasts Are Your Best Bet for Engaging Potential Clients

00:55 The YouTube Effect: Maximizing Views with Video Podcasts

01:13 Proving Your Podcast Tactics: The Importance of Testing

01:58 Diving Deep into the Podcasting Journey with Paul Stennett

02:32 The Full Spectrum of Podcasting Services: From Launch to Viral Success

03:58 The Evolution from Audio to Video Podcasting: A Game Changer

08:29 The Power of Repurposing: Maximizing Your Podcast's Reach

08:57 Understanding the Marketing Hierarchy: Where Podcasts Shine

15:57 The Ease and Impact of Video Podcasting in Online Marketing

22:03 Unlocking the Power of Podcasting for Business

22:37 The Journey of Podcasting: Persistence and Passion

24:35 The Magic Number: Seven Episodes to Test Your Podcast Passion

24:53 Celebrating Podcast Success Stories and the Importance of Pivoting

25:38 The Crucial Role of Loving the Process in Podcasting

26:35 The Unmatched Rewards of Podcasting and Building an Audience

28:07 Why Now is the Perfect Time to Start Podcasting

30:02 Leveraging YouTube for Podcast Success

32:31 Maximizing Your Podcast's Impact with YouTube's Features

38:05 Final Tips for Launching a Successful Video Podcast

41:48 Closing Thoughts and Contact Information

Connect with Paul:
www.instagram.com/paulstennettlive

Website: 
amazinggains.net

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

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Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

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