In this episode of Useful Content Podcast Lee Densmer shares her insights on creating a successful content strategy with a super simple framework known as the rule of threes. She emphasizes the importance of focusing on the right channels, measuring results effectively, the critical nature of owning a channel, and adapting content for maximum impact. Lee breaks down her framework into five key components: goals, buyers, themes, distribution channels, and metrics, with three elements in each category. This approach aims to simplify content marketing efforts, reduce overwhelm for small teams, and ensure strategic content development. The discussion also covers the significance of not spreading efforts too thin across multiple platforms, the pitfalls of shiny object syndrome in marketing, and the advantages of being 'strategically subtractive' to refine content marketing strategies.

00:00 The Power of Followers: A Reality Check

00:11 Introducing Lee: Content Marketing Strategist

00:24 The Rule of Threes: Simplifying Content Strategy

04:16 The Framework of Threes Explained

05:05 Goals, Buyers, and Themes: The First Steps

09:06 Choosing the Right Distribution Channels

11:59 The Importance of Measuring the Right Metrics

15:50 Navigating Market Noise and Focusing on Leads

16:26 Establishing Brand Awareness in New Categories

17:23 Content Strategy Insights for 2024

19:11 The Power of Being Strategically Subtractive

20:40 Avoiding Shiny Object Syndrome and Simplifying Strategies

22:38 Leveraging Existing Content and Recommendations

26:57 Recap and Framework for Effective Content Marketing

28:03 Connecting and Engaging Beyond the Content

Lee Densmer is our teacher in this episode.

Connect with Lee: 
Linkedin: https://www.linkedin.com/in/leedensmer
Website: https://www.globiacontent.com

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https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

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Produced by Relate Studios:
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Music by Relate Studios
Host: Juma Bannister

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