Video Podcasting: The Key to Unlocking Unlimited Content  - Teacher: Rich Cardona

In this in-depth discussion, featuring guest Rich Cardona, the podcast dives into the power of video podcasting and content repurposing. Rich, a video podcasting agency owner, shares his journey and insights into how to turn long-form video into relevant pieces of content for various marketing channels. He discusses the concept of a 'content machine', explaining how to scale content to scale your brand and caters to different audiences using different mediums (written, video, audio). He also touches on the importance of monitoring podcast analytics, the process of content creation, and how to ensure quality. Towards the end, Rich shares his methods for maintaining a steady podcasting cadence and the value of experimenting with different formats.

00:00 Introduction to Video Podcasting
00:54 Guest Introduction and Discussion on Scaling Content
02:27 Transition from Video Production to Video Podcasting
03:34 The Power of Long Form Content
04:24 The Balance Between Short Form and Long Form Content
05:41 The Importance of Catering to Your Audience
09:01 The Journey of Podcasting and Overcoming Challenges
14:48 The Shift to Video Podcasting
16:34 The Power of In-Person Video Podcasting
19:26 Building a Content Machine
22:03 Creating Short Form Content from Long Form Pieces
22:26 Editing and Repurposing Content for Different Platforms
23:43 Distributing Content Across Various Social Media Platforms
24:09 Transforming Content into Written Articles
24:33 The Power of a Content Machine
25:33 The Process of Content Turnaround
25:53 The Importance of Quality Assurance in Content Creation
32:19 The Impact of Content Cadence on Audience Engagement
37:31 The Ideal Podcast Length for Audience Retention
39:04 Where to Find More About Rich Cardona

Rich Cardona is our teacher in this episode.

Connect with Rich:
Linkedin: https://www.linkedin.com/in/richcardona/
Website: www.richcardonamedia.com

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/
X (Twitter): https://twitter.com/jumabannister