In the final part of this conversation our host Ilona Alcock of Elevate GM and Dr Patsy Perry, Reader in Fashion Marketing at Manchester Metropolitan University ask how can consumers hold the industry more accountable? How can businesses integr

Sustainability in Fast Fashion - Part 2

Feb 21st, 2021 25m 57s

In part two our host Ilona Alcock of Elevate GM talks to Dr Patsy Perry, Reader in Fashion Marketing at Manchester Metropolitan University about the impact Covid has had on the fashion industry, such as a greater increase in online shopping and

Sustainability in Fast Fashion - Part 1

Feb 21st, 2021 19m 2s

Our host Ilona Alcock of Elevate GM talks with Dr Patsy Perry, Reader in Fashion Marketing at Manchester Metropolitan University. In part one of this discussion on sustainability in fast fashion they look at three important questions. What are

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